Associate Director, Omnichannel Data and Agentic Enablement

• Serve as the enterprise SME for Salesforce Data Cloud, including data ingestion, identity resolution, harmonization, and calculated insights.

• Define and own the Customer 360 data strategy, ensuring unified profiles across US marketing & sales.

• Partner with internal and external data and architecture teams to design scalable, performant data models and pipelines.

• Establish data governance standards including data quality, consent, privacy, and lineage in alignment with legal and compliance requirements.

• Enable downstream activation of data across Salesforce clouds and external systems (e.g., Marketing Cloud, Service Cloud, Sales Cloud, analytics tools).

Agentforce & Agentic AI Enablement

• Serve as the Agentforce SME, guiding the design, configuration, and deployment of AI-powered agents for customer-facing and internal use cases.

• Identify and prioritize agentic use cases across omnichannel journeys

• Partner with security, legal, and privacy teams to ensure responsible AI usage and compliance with enterprise policies.

• Measure and optimize agent performance using defined KPIs (accuracy, efficiency, adoption).

Omnichannel Data & Experience Enablement

• Lead the integration of unified customer data into omnichannel experiences across digital, sales, and media channels.

• Ensure real-time and near-real-time data availability to support personalization, next-best-action, and agent decisioning.

• Collaborate with journey orchestration and experience design teams to translate data and AI capabilities into measurable business outcomes.

Strategy, Roadmap & Stakeholder Leadership

• Own the Omnichannel Data 360 and Agentforce roadmap, aligning platform capabilities with business priorities and Salesforce product evolution.

• Serve as a trusted advisor to senior stakeholders, translating complex technical concepts into business value.

• Support vendor relationships, including roadmap reviews and capability planning.

Required Qualifications

• Bachelor's degree in Information Systems, Computer Science, Data Science, Business, or a related field (Master's preferred).

• 8-12+ years of experience in data platforms, CRM, marketing technology, or enterprise digital transformation.

• Expert level experience with Salesforce Data Cloud (Data 360), or similar Customer Data Platform(CDP) technologies

• Strong knowledge of agentic AI concepts and use cases

• Proven experience designing and activating unified customer data across multiple channels in the pharmaceutical industry.

• Strong understanding of data governance, privacy, consent management, and regulatory requirements.

• Experience partnering with both technical and non-technical stakeholders at senior levels.

For US based candidates, the proposed salary band for this position is as follows:

$176,400.00 - $264,600.00

The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience, and location. Also, certain positions are eligible for additional forms of compensation, such as discretionary bonuses and long-term incentives.

When you join Genmab, you're joining a culture that supports your physical, financial, social, and emotional wellness. Within the first year, regular full-time U.S. employees are eligible for:

• 401(k) Plan: 100% match on the first 6% of contributions
• Health Benefits: Two medical plan options (including HDHP with HSA), dental, and vision insurance
• Voluntary Plans: Critical illness, accident, and hospital indemnity insurance
• Time Off: Paid vacation, sick leave, holidays, and 12 weeks of discretionary paid parental leave
• Support Resources: Access to child and adult backup care, family support programs, financial wellness tools, and emotional well-being support
• Additional Perks: Commuter benefits, tuition reimbursement, and a Lifestyle Spending Account for wellness and personal expenses

About You

• You are genuinely passionate about our purpose
• You bring precision and excellence to all that you do
• You believe in our rooted-in-science approach to problem-solving
• You are a generous collaborator who can work in teams with a broad spectrum of backgrounds
• You take pride in enabling the best work of others on the team
• You can grapple with the unknown and be innovative
• You have experience working in a fast-growing, dynamic company (or a strong desire to)
• You work hard and are not afraid to have a little fun while you do so!

Locations

Genmab maximizes the efficiency of an agile working environment, when possible, for the betterment of employee work-life balance. Our offices are crafted as open, community-based spaces that work to connect employees while being immersed in our powerful laboratories. Whether you're in one of our office spaces or working remotely, we thrive on connecting with each other to innovate.

About Genmab

Genmab is an international biotechnology company with a core purpose to improve the lives of patients through innovative and differentiated antibody therapeutics. For 25 years, its hard-working, innovative and collaborative team has invented next-generation antibody technology platforms and harnessed translational, quantitative and data sciences, resulting in a proprietary pipeline including bispecific T-cell engagers, antibody-drug conjugates, next-generation immune checkpoint modulators and effector function-enhanced antibodies. By 2030, Genmab's vision is to transform the lives of people with cancer and other serious diseases with Knock-Your-Socks-Off (KYSO®) antibody medicines.

Established in 1999, Genmab is headquartered in Copenhagen, Denmark with international presence across North America, Europe and Asia Pacific. For more information, please visit Genmab.com and follow us on LinkedIn and X.

Genmab is committed to protecting your personal data and privacy. Please see our privacy policy for handling your data in connection with your application on our website Job Applicant Privacy Notice (genmab.com).

Please note that if you are applying for a position in the Netherlands, Genmab's policy for all permanently budgeted hires in NL is initially to offer a fixed-term employment contract for a year, if the employee performs well and if the business conditions do not change, renewal for an indefinite term may be considered after the fixed-term employment contract.

Client-provided location(s): Princeton, NJ

Job ID: Genmab-1759402294

Employment Type: FULL_TIME

Posted: 2026-02-03T19:05:50