Talent Media Lead

Description

The Team

The Talent Marketing team at General Motors is where storytelling, strategy, and data come together to attract the people who will redefine mobility. We act as the marketing engine for Talent Acquisition-building high-impact campaigns across our careers website, paid media, social, events, and other channels that connect the right talent with the right opportunities at GM. From crafting compelling employer brand narratives to optimizing full-funnel recruitment campaigns, we turn insights into action to elevate every candidate touchpoint.

The Role

The Talent Media Lead oversees our paid media strategies and manages our job board platforms to optimize performance in attracting and converting external talent across job boards, social media, and other career channels/platforms. The position enables talent acquisition partners with a pipeline of engaged talent who are interested in General Motors and strengthens our positioning as a global employer of choice.

Responsibilities

• Leads GM's career paid media channels, strategies, and activations from intake, launch and analysis of performance across activation channels.
• Manages relationships with vendors as it relates to paid media and advertising activations, as well as recruiter/sourcer seats on channels such as Dice, BuiltIn, Indeed, etc.
• Works in close partnership with GTA Operations and Talent Digital Marketing Lead to ensure job feeds, source codes and other necessary processes are functioning properly to aggregate open positions and report on organic and paid ROI.
• Manages paid media budget including forecast and reviewing historical trends.
• Analyzes, monitors, and reports on actionable insights and key performance indicators to assess performance and engagement for paid media campaigns.
• Researches and presents new lead generation opportunities to optimize paid media strategy.
• Adept in talent marketing trends and shares current and emerging opportunities, trends, and best practices with stakeholders.
• Creates and maintains campaign flights to offer real-time management of what active campaigns are currently running.
• Uses workforce and talent insight resources to understand industry trends to prepare and launch campaigns to best reach needed talent pools.

• Manages our portfolio of job board partnerships including performance measurement, vendor communication, profile upkeep and capitalization of content opportunities.
• Manages job board performance, including monthly reports and syncs insights to greater talent acquisition activities.
• Continuously evaluates existing partnerships and explores other potential opportunities in the marketplace.
• Works closely with Talent Content Strategist to ensure job board profiles and content opportunities are optimized.

• 5+ years of experience in recruitment marketing or marketing related field.
• Bachelor's degree in marketing, advertising, or related field preferred.
• Experience with incrementality testing, Multi-touch attribution, and MMM (Marketing Mix Modeling) preferred.
• Experience with career sites, XML job feeds or other recruitment programs preferred.
• Hands-on experience with LinkedIn Campaign Manager, Google Performance Max, Meta Ads Manager, Google Analytics preferred.
• Experience with data analytics, performance dashboards and reporting.
• Strong social and communications skills (verbal and written) with excellent organizational skills, time management and priority setting.
• Reviewing megatrends across competitors and tech companies to elevate strategies.

• The salary range for this role is $85,100 - $135,900. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
• Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
• Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.