Senior Cross-Tier Media Planner

Description

As a Senior Cross - Tier Media Planner , you will help evolve how GM plans, measures, and activates media across brands and tiers. This role partners with cross-functional teams to align media strategy to business outcomes, while ensuring consistency, efficiency, and impact across national and local efforts. A demonstrated, hands-on command of media planning tools, systems, and planning methodologies, combined with experience leading teams in the practice of media planning is critical to success in this role. This position requires a practitioner who has personally built, evaluated, and optimized media plans.

KEY RESPONSIBILITIES

• Own and actively use media planning tools and systems (reach-based planning, audience tools, buying platforms, and analytics solutions) to develop, evaluate, and optimize media plans across national and local tiers.

• Lead teams and agency partners in the day-to-day practice of media planning, setting clear planning standards, methodologies, and quality expectations across brands and markets.

• Act as a working expert and coach to Brand, Sales Operations, and agency partners on media planning tools, systems, and best practices.

• Evaluate reach, frequency, and channel mix across national and local markets to uncover gaps, inefficiencies, and opportunities to drive incremental reach growth.

• Collaborate closely with Brand, Product, Sales Operations, and Performance Marketing teams to ensure media strategies are aligned to brand priorities and growth objectives.

• Integrate media strategies across Marketing, Sales, Field, CX, Experiential, and Communications teams to deliver a coordinated national, zone, and LMA approach that amplifies impact.

• Clearly articulate media strategy, learnings, and growth opportunities to senior leadership across Sales and Marketing.

• Build strong, trusted partnerships with GM MediaOne central experts (Audience, Ad Tech, Channel Leads) and Sales Operations stakeholders to enable aligned execution and shared success.

REQUIRED CORE COMPETENCIES

• Hands on media planning leader with a track record of personally building and optimizing media plans using modern planning and buying tools.

• Proven leader of large, complex initiatives, effectively coordinating cross functional partners and agencies to deliver impact at scale.

• Influential leader without direct authority, able to guide, motivate, and align teams of indirect reports toward shared goals and outcomes.

• Strategic, systems level thinker who can navigate complexity, align multiple stakeholders, and drive clarity in ambiguous environments.

• Strong analytical acumen, with the ability to synthesize data, insights, and performance signals into actionable recommendations that inform investment decisions.

• Results driven and resilient, consistently delivering outcomes amid evolving priorities and dynamic market conditions.

• Compelling communicator and storyteller, with demonstrated ability to distill complex data into clear, executive ready narratives across written, verbal, and presentation formats.

• Proactive, composed, and accountable, demonstrating initiative, sound judgment, and confidence under pressure.

REQUIRED QUALIFICATIONS

• 6+ years of hands-on experience in media planning and buying, with direct ownership of planning tools, systems, and frameworks.
• Bachelor's degree required; preferred in marketing, business, or related fields

• Demonstrated understanding of the media ecosystem, including platforms, technology, and planning/buying processes

• Experience working for media agencies

• Proven ability to manage multiple projects and deadlines

• Demonstrated presentation skills, including development of executive ready materials and storytelling that enables decision making

• Outstanding oral and written communication skills

PREFERRED QUALIFICATIONS

• Knowledge of GM structures and processes

• Automotive experience

• Understanding of audience based and reach based planning

#LI-MO1

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.

This job may be eligible for relocation benefits.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

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General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

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Client-provided location(s): Detroit, MI

Job ID: General_Motors-JR-202606297

Employment Type: FULL_TIME

Posted: 2026-03-26T00:02:11