Product Marketing Manager, Buick GMC Crossovers

Description

The Role

As a Buick GMC Crossover Product Marketing Manager, you will serve as the voice of the customer and business lead for assigned Crossover programs. This role works across the full vehicle enterprise-including Brand, Product Development, Design, Engineering, Finance, Pricing, Research, Manufacturing, Sales and Launch -to deliver customer-focused, competitive, and profitable vehicle plans from early strategy through launch and in-market execution.

This role is responsible for translating customer insights, competitive dynamics, brand strategy, regulatory requirements, cost/complexity inputs, and business objectives into clear product recommendations. The Product Marketing Manager will lead target customer definition, vehicle positioning, pricing, content strategy and forecasting for assigned programs.

What You'll Do

• Lead product marketing execution across various product, marketing, design, engineering and launch forums
• Develop product content, packaging and pricing plans and assess the strength of vehicle vs key competitors
• Represent the voice of the customer and brands in Program Execution Teams, GVDP gate reviews, Pricing Reviews, research clinics, complexity management forums, launch teams, and leadership reviews.
• Translate market research, clinic results, competitive intelligence, sales performance, customer feedback, and business case inputs into actionable product recommendations.
• Execute consistent brand standards including DNA, performance, trim levels, content, and nomenclature/badging
• Maintain marketing intent through PPC, CR/DN, VCPS, packaging sheets, order guide inputs, launch materials, and other required systems/documentation.
• Partner with many other functions for example, Engineering, Design, Finance, Pricing, Order Fulfillment, Manufacturing, and Brand Marketing to resolve trade-offs related to content, cost, complexity, timing, feasibility, and profitability.
• Provide product expertise for leadership reviews, media events, dealer events, training, vehicle prep, vehicle buyoffs, and internal presentations.
• Manage multiple programs, model years, lifecycle actions, and special projects while maintaining clear priorities and high-quality execution.

• Bachelor's Degree
• 7+ years of Product Marketing experience
• Strong business acumen across product strategy, market dynamics, and customer behavior
• Proven ability to influence and lead cross-functional teams without direct authority
• Demonstrated ability to balance customer, brand, competitive, regulatory, and financial inputs
• Clear, concise communicator with strong executive presence (written and verbal)
• Strong problem framing, decision-making, and recommendation skills
• Ability to manage multiple priorities with speed and attention to detail
• Ability to act as spokesperson in media events, dealer events, training videos, & internal product presentations

• Master's degree in Business Administration or equivalent experience
• Work experience in Product Development, Planning (including Market Research and Forecasting), or Marketing
• Familiarity with GM global vehicle development, pricing, and marketing launch processes
• Familiarity with GM Product, Marketing, and Research systems and databases e.g., Product Program Content (PPC), CR/DN, Vehicle Content and Pricing System (VCPS), Sales and Registration Reporting, New Vehicle Customer Study.