Press and Influencer Fleet Lead

Description

Position Summary
The Press and Influencer Fleet Lead is responsible for the overall strategic direction, management, and operation of GM's press and influencer vehicle fleet, which includes hundreds of Buick, Cadillac, Chevrolet, and GMC vehicles located at offices across the country. This role ensures seamless vehicle logistics, maintains vehicle readiness, and supports various public relations initiatives to enhance the company's image through earned media, influencer loans, press and media events, paid placements, corporate PR activities, and promotional showcases.

Key Responsibilities:

• Oversee planning, budgeting, and management of the national media and influencer vehicle fleet, ensuring operational effectiveness, efficiency, and compliance with safety standards.
• Manage the planning, scheduling, and deployment of vehicles for media and influencer engagements, test drives, events, and corporate activities.
• Collaborate with engineering, marketing, brand and product communications, technology communications, and corporate communications teams to align fleet strategies and utilization.
• Monitor and analyze event outcomes and fleet performance metrics; implement improvements as needed.
• Cultivate and maintain strong relationships with media, vendors, and key stakeholders.
• Manage vehicle procurement and service contracts with vendors and suppliers.
• Develop policies regarding fleet usage, safety, and regulatory compliance.
• Maintain detailed records of vehicle usage, maintenance, and expenses.
• Lead and train staff involved in fleet operations, including drivers and logistics coordinators.
• Stay informed on industry trends and recommend improvements for fleet efficiency and sustainability.

Qualifications:

• Minimum of 5+ years' experience in communications, public relations, or marketing fleet management; bachelor's degree preferred.
• Proven experience in fleet management, logistics, or event coordination.
• Strong organizational and negotiation skills.
• Excellent communication and interpersonal abilities.
• Knowledge of vehicle maintenance, safety standards, and compliance regulations.
• Experience working with media or in-event fleet logistics preferred.
• Proficiency with fleet management and scheduling software.
• Critical thinking skills.
• Creative, team-oriented, self-motivated, and hardworking leader with an external perspective and continuous improvement mindset.
• High attention to detail and exceptional organizational skills.
• Strong interpersonal and communication skills for vendor, internal, and executive interactions.
• Excellent writing skills for clear, concise, and creative communication.
• Ability to work within budget constraints and tight timelines.
• Calm and focused under high-pressure situations.
• Flexibility to travel and work long hours during events.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

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Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

Client-provided location(s): Warren, MI

Job ID: General_Motors-JR-202522912

Employment Type: FULL_TIME

Posted: 2025-12-04T00:10:09