Performance Marketing Director

Description

We are looking for a highly skilled and experienced Head of Performance Marketing for each of our four brand teams (Cadillac, GMC, Buick, and Chevrolet). This individual will leverage paid media, SEO, CRM, website optimization, data, and analytics to deliver high-quality leads to our dealers. The ideal candidate will bring deep expertise in performance marketing, demonstrate a relentless desire to win, and continuously seek out new performance opportunities. Through strategic leadership and partnership with the GM Centers of Excellence (COE), this role will help build a data-driven organization that works in real time to optimize all marketing investments and drive brand growth.

Contribute to the strategy of seeding the accurate brand message across the global organization, dealerships, media outlets, agencies, etc.
- Ensure that all creative marketing materials adhere to strict brand guidelines.
- Conduct market research and analyze data to gain marketing insights and uncover key consumer insights and competitive opportunities.
- Lead the development of creative marketing campaigns for various GM products including vehicles, accessories, parts, services, etc.
- Handle external vendors to execute promotional events and campaigns.
- Run the creation and portfolio of corporate creative content.
- Build and maintain relationships both internally and externally i.e.; CRM, agencies, GM partners, etc.
- Manage a team or GM staff and/or agency staff.
- Mentor, develop, and coach talent.
- Undertake related tasks as assigned.

Key Skills

Digital Media Management:

• Oversee all performance-related paid media efforts, including search, social, display, and programmatic advertising.
• Optimize media spend and maximize ROI through continuous monitoring and adjustment of campaigns.

CRM and Customer Engagement:

• Develop and manage CRM strategies to nurture leads and improve customer retention.
• Utilize customer data to create targeted marketing campaigns and personalized experiences.

Experience

• Bachelors degree in Industrial Engineering, Business, Marketing or similar
• 10+ years of marketing experience with experience in media, online display advertising, website management, online video advertising/pre-roll ads, social media, retargeting, behavioral/contextual targeting, PPC, SEM, SEO, etc.
• Proven track record developing performance marketing capabilities within large, highly matrixed organization
• People Leader experience managing a mix of direct reports, matrixed reports
• Experience in setting up performance marketing processes and team preferred
• Transformational mindset, and ability to translate complex performance marketing workstreams into executive-level summaries
• Experience working within franchise tiered marketing systems preferred
• Excellent written and verbal communication skills
• This position requires the ability to legally operate motor vehicle on a regular basis

In case you need any reasonable adjustment to continue with your process, let your recruiter know.

Remember to attach your CV when applying to this vacancy.

SPONSORSHIP NOT SUPPORTED: GM does not provide immigration-related sponsorship for this role, do not apply for this role if you will need GM immigration sponsorship now or in the future

Non-Discrimination and Equal Employment Opportunities

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We respect and value what each individual contribution to our team, including their origin, education, sex, race, ethnic group, sexual orientation, gender expression and / or identity, religious context, age, generation, and disability. We believe that our ability to meet the needs and expectations of an increasingly diverse and global customer base is closely linked to the diversity and inclusion that we experience within General Motors.

About GM

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Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

Client-provided location(s): Mexico City, Mexico

Job ID: General_Motors-JR-202602905

Employment Type: FULL_TIME

Posted: 2026-02-19T00:14:14