OnStar Marketing Senior Analyst - São Caetano do Sul/SP

Description

Hybrid: This position requires you to work on-site 3 times a week (Tue to Thu)

What You'll Do (Responsibilities):

Supports Day to Day responsibilities:

• Act with integrity, collaborate openly, embrace inclusion, and take accountability for delivering high-quality results.
• Communicate transparently, use data to guide decisions, continuously improve, and stay customer-focused while supporting a culture of safety, respect, and innovation.
• Make presentations.
• Establish partnerships with key business partners.
• Ability to communicate effectively and influence other organizations without a direct relationship of subordination

Develop the brand building through the customer journey

• Design the accurate and most successful actions for each phase of the customer journey ensuring the execution
• Manage the OnStar brand strategy: content & media strategy and advertising campaigns
• Guarantee the execution of a quarterly PR plan
• Develop and execute GM endo-marketing strategy for employees
• Design and manage the digital marketing strategy for the website SEM and SEO, enrichment of key audiences, focus on digital sales conversion in the multiple channels
• Brand and Performance KPI's management
• CIB budget control

Design and execute a subscriber relationship management (SRM) plan to increase the brand awareness, services familiarity, usage and digital sales conversion:

• Improve relationship strategy based on insights from current performance, the market and advances in the messaging sector
• Designing and executing SRM campaigns to increase sales
• Coordinate developments and integrations with different vendors
• CRM KPI's management

Support product development and commercial plans:

• Manage the product/services marketing strategy and execute the G2M plans for new services/products (i.e. OnStar Guardian), new Infotainment Apps (i.e. Spotify, Amazon, etc.) or new connectivity features (i.e. Google Automotive Services)
• Capture global best practices regarding product plans and strategies
• Capture key information from Market research / Customer insights to support product strategy
• Evaluate and execute sponsors, events, incentive campaigns to achieve specifics business goals

Your Skills & Abilities (Required Qualifications):

• Bachelor's degree in Marketing, Business Administration or related field.
• Advanced or Fluent English
• Marketing Experience (preferably with CRM and Advertising)
• Advanced Microsoft Office Tools (especially Powerpoint and Excel)

What Can Give You A Competitive Edge (Preference Qualifications)

• Desirable Spanish
• Financial Knowledge and budget management
• Basic Program management and product planning knowledge

Competencies:

• Customer Focus
• Practices Self-Development
• Excellent interpersonal skills and ability to work well with cross-functional teams.
• Demonstrated ability to work well in a collaborative, challenging, team environment.
• Willingness to ask questions, take initiative and be resourceful.
• Outstanding organizational/project management skills and ability to work on multiple projects simultaneously, managing deliverables and deadlines.
• Strong written & oral communication skills; ability to present confidently to senior leadership as well as small and large audiences

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need gm immigration sponsorship now or in the future.

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.

The selected candidate will be required to travel on a regular basis (25-50%) for this role.

This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Total Rewards | Benefits Overview

From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.

Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

Client-provided location(s): São Paulo, Brazil

Job ID: General_Motors-JR-202602215

Employment Type: FULL_TIME

Posted: 2026-02-10T00:11:19