OnStar Marketing Coordinator Pacific

Description

Hybrid: This position requires on-site presence 3 days per week .

Job Description / Responsibilities

• Lead the end-to-end OnStar marketing and brand strategy , covering the full customer journey.
• Develop and execute integrated marketing initiatives , including brand, digital, media, CRM, PR, and internal (endo-marketing) campaigns.
• Own the digital marketing and CRM / Subscriber Relationship Management (SRM) strategy , with strong focus on performance, engagement, and sales conversion.
• Define and execute Go-To-Market strategies for new products, services, apps, and connectivity features.
• Manage external agencies and vendors (media, digital, CRM, PR) and coordinate with cross-functional internal teams.
• Monitor and report Brand, Performance, and CRM KPIs , ensuring data-driven decision making.
• Manage marketing budgets and campaign investments, ensuring efficiency and ROI.
• Prepare and deliver strategic presentations to senior leaders, managers, and directors.
• Support events, sponsorships, employee communications, and regional activations , including travel when required.

Required Qualifications

• Bachelor's degree (professional title) in Marketing, Business Administration, Engineering, or related fields .
• 5+ years of solid marketing experience , covering brand, digital, CRM, media, and campaign management.
• Proven experience in CRM strategy, campaign execution, and agency management .
• Strong analytical, financial, and data interpretation skills .
• Ability to influence and collaborate with stakeholders without direct reporting relationships.
• Advanced English proficiency (written and spoken).
• Advanced proficiency in Microsoft Office tools ; experience using AI tools to enhance marketing performance.

Preferred Qualifications

• Experience in regional or multinational environments .
• Experience with tools such as Power BI, Asana, or similar project/analytics platforms .
• Strong leadership profile with hands-on execution mindset.

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.

The selected candidate will be required to travel < 25% for this role.

This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

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Client-provided location(s): Bogota, Colombia

Job ID: General_Motors-JR-202606329

Employment Type: FULL_TIME

Posted: 2026-03-29T00:01:42