New Channel Marketing Coordinator

Description

Hybrid : for this position is required to be on site 3x/week

The role:
The Marketing Coordinator will be responsible for coordinating, developing executing and measuring 360 communication strategies including: content strategies and campaigns across various media channels ON/OFF, customer relationship management (CRM) activities and coordinating high-profile events and experiences to promote our premium automotive brands and nameplates positioning. This role requires a blend of communication planning, analytical skills, and a thorough understanding of the automotive market.

What You will Do (Responsibilities):

• Coordinate with creative agency to produce compelling advertising content that resonates with our target market, has storytelling relevance and consistency with local strategy and is aligned to global standards.
• Monitor and analyze the performance of advertising campaigns, providing insights and recommendations for optimization.
• Pretest and posttest initiatives to have target's insights supporting content/media initiatives.
• Oversee the execution of monthly planning activities aligned with our brand and product objectives and calendar.
• Coordinate with agency all aspects of event planning, including concept development, logistics, budgeting, and execution to ensure high-profile events and experiences meet the brand's global standards.
• Monitor and analyze the performance of experiences and events, providing insights and recommendations for future optimization.
• Develop and oversee the CRM strategy to ensure it aligns with the brand's planning and enhances customer relationships.
• Engage with customers through various channels to build strong relationships and encourage repeat business and referrals.
• Monitor and measure the effectiveness of all 360 communication initiatives and events through key performance indicators and metrics, adjusting strategies as needed.
• Collaborate with cross-functional teams to integrate media and CRM strategies with broader marketing and sales efforts.
• Foster a culture of customer-centricity within the organization, ensuring that all customer interactions, content, social and events reflect the brand's commitment to excellence.
• Coordinate cross functional meetings between areas/stakeholders to guarantee synchronized execution with all areas aware and onboard of all communication initiatives.
• Willingness to adopt a test & learn mentality to foster innovative solutions

Location : São Caetano do Sul/SP

Your Skills & Abilities (Required Qualifications)

• Bachelor's degree in Marketing, Business Administration, or related field.
• Proficiency in English and Portuguese
• Proficient in Microsoft Office.
• Proven experience in advertising, social media or media coordination, preferably within the luxury automotive brands or other luxury sectors
• Proven experience in CRM and/or event coordination, preferably in the luxury automotive industry or other luxury sectors.
• Excellent organizational and project management skills.
• Availability to work at São Caetano do Sul/SP

What Can Give You A Competitive Edge (Preference Qualifications)

• Spanish
• Ability to work under pressure and manage multiple projects simultaneously.
• Positive, proactive attitude and self-oriented,
• Data-driven mindset,Teamwork
• Dealing with ambiguity approach;
• Exceptional communication and interpersonal skills.
• Market knowledge; Customer focus
• Strategic orientation; Results-oriented
• Commercial orientation; Change Leadership & Innovation
• Collaboration & influencing
• Self-management & Learning on the fly

#LI-AS

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need gm immigration sponsorship now or in the future.

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.

This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

About GM

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We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

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Client-provided location(s): São Paulo, Brazil

Job ID: General_Motors-JR-202601141

Employment Type: FULL_TIME

Posted: 2026-01-28T00:18:47