Marketing Senior Finance Analyst

Description

The Marketing Senior Finance Analyst acts as a strategic partner to the marketing organization, driving financial planning, performance analysis, and investment optimization. This role blends analytical rigor with strategic insight to support data-driven decisions, maximize ROI, and align marketing spend with broader business objectives.

Key Responsibilities

• Partner with marketing leadership to develop long-term financial strategies aligned with brand growth and market expansion goals.
• Evaluate investment opportunities across channels and geographies to guide resource allocation and prioritization.
• Support scenario planning and sensitivity analysis to assess risks and opportunities in marketing plans.
• Provide insights into customer acquisition costs, lifetime value, and channel profitability to inform strategic decisions.
• Collaborate with analytics teams to integrate financial metrics with marketing KPIs for holistic performance tracking.
• Own the marketing budget cycle, including planning, forecasting, and variance analysis.
• Deliver timely and accurate financial reports to marketing and finance senior leadership.

• Ensure compliance with financial policies and support audit and control processes.
• Act as a liaison between finance, marketing, procurement, and commercial teams to ensure alignment on strategic goals.
• Influence decision-making through clear communication of financial insights and strategic recommendations.
• Drive continuous improvement in financial processes, reporting tools, and data accuracy.

• Champion automation and digital tools to enhance efficiency and insight generation.

Required Qualifications

• Bachelor's degree in Finance, Accounting, Economics, or related field; MBA or CPA preferred.
• 3-5 years of experience in financial analysis, preferably in commercial finance, operational finance or FP&A.
• Advanced Excel and financial modeling skills; experience with BI tools (e.g., Power BI, Tableau).
• Strong strategic thinking, business acumen, and communication skills.
• Ability to influence stakeholders and drive cross-functional alignment.

This role is categorized as HYBRID . This means the successful candidate is expected to report to Warren MI, three times per week, at minimum. This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected

candidate

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM, AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.)

#LI-JS3

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.

This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

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Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

Client-provided location(s): Warren, MI

Job ID: General_Motors-JR-202521518

Employment Type: FULL_TIME

Posted: 2025-12-03T00:12:15