Marketing Lead Chile

Description

Responsabilidades:

-Contribuir a difundir el mensaje de marca correcto en toda la organización global, concesionarios, medios de comunicación, agencias, etc.

- Asegurar que todos los materiales de marketing creativos cumplan con las estrictas directrices de la marca.

- Realizar estudios de mercado y analizar datos para obtener información valiosa sobre marketing y descubrir datos clave sobre el consumidor y oportunidades competitivas.

- Generar ideas y desarrollar campañas de marketing creativas para diversos productos de GM, incluyendo vehículos, accesorios, repuestos, servicios, etc.

- Coordinar con proveedores externos para la ejecución de eventos y campañas promocionales.

- Mantener y actualizar el contenido creativo corporativo.

- Establecer y mantener relaciones tanto internas como externas, por ejemplo: CRM, agencias, socios de GM, etc.

- Responsable de la estrategia y ejecución de comunicación para todas las unidades de negocio y servicios, incluyendo vehículos, servicios y postventa.

-Liderar campañas para generar tráfico a los canales de venta del mercado (digital, retail y flotas) con el objetivo de alcanzar las metas de ventas mensuales por modelo.

Requisitos excluyentes:

• Educación: Graduado universitario con énfasis en Marketing, Publicidad o Comunicaciones.
• Experiencia: Directa en otras disciplinas empresariales, como eventos, redes sociales, marketing de influencia, gestión digital, plataformas, producto o retail.
• Experiencia en liderazgo directo de equipos e indirecto en estructuras matriciales
• Minimo 5 años de experiencia
• Microsoft Office: nivel intermedio.
• Inglés: nivel avanzado.
• Contar con licencia de conducir activa.
• Disponibilidad para trabajar en Santiago, Ciudad Empresarial, Chile en régimen híbrido (3 veces por semana presencial).

Requisitos deseables:

• MBA, Posgrado en Marketing, Inteligencia de Negocios, Digital o afín.
• Se valora la experiencia en empresas del sector automovilístico, retail, maquinaria pesada, grandes coporativos
• Conocimiento de marketing digital, redes sociales, eventos y medios.
• Conocimientos en Data Tools/PowerBI/Manejo de bases de datos.

IMPORTANTE: Para ver la descripción completa de la oferta de trabajo, utilice su sistema Workday en inglés.

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need gm immigration sponsorship now or in the future.

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.

This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Total Rewards | Benefits Overview

From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.

Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

Client-provided location(s): Santiago, Chile

Job ID: General_Motors-JR-202612032

Employment Type: FULL_TIME

Posted: 2026-07-24T00:24:40