Marketing Efficiency, Intelligence, Data Analytics & Insights Manager
Today• São Paulo, Brazil
Description
This role drives marketing efficiency and intelligence through advanced analytics, econometric modeling, and actionable insights. The position ensures campaigns are cost-effective, measurable, and aligned with business objectives, while fostering adoption of data-driven decision-making across all nameplates.
Key Responsibilities & KPI Alignment:
Marketing Efficiency
- Develop frameworks to measure and improve Marketing ROI across channels. KPI: ROI improvement trend; LTV and Cost per Acquisition balance.
- Optimize budget utilization and resource allocation. KPI: Budget performance %.
- Implement automation to reduce manual processes. KPI: % reduction in process time.
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Marketing Intelligence
- Build and maintain real-time integrated dashboards for performance tracking. KPI: Dashboard adoption rate.
- Deliver competitive and market insights to inform strategy. KPI: Number of actionable insights implemented per quarter.
Data & Analytics
- Ensure data quality and governance across CRM, digital, and retail sources. KPI: Data Quality Score %.
- Apply predictive analytics and econometric models for forecasting. KPI: Model accuracy
- Drive econometric model development and adoption per nameplate. KPI: % of nameplates using validated models; incremental ROI from model-driven decisions.
Insights & Reporting
- Translate complex data into clear recommendations for stakeholders. KPI: Insight-to-action ratio %.
- Present insights in quarterly reviews and strategic planning sessions. KPI: Stakeholder satisfaction score.
Collaboration & Enablement
- Align methodologies with global analytics teams. KPI: Compliance with global standards.
- Train regional teams on analytics best practices. KPI: Training completion rate >95%.
Eligibility & Qualifications:
- Reside in Brazil or available for relocation.
- Fluent in English; Portuguese or Spanish preferred.
- Advanced degree (MBA, Masters) is a plus.
- 10+ years in marketing analytics, business intelligence, or marketing operations.
- Working knowledge or proficiency in Power BI, Tableau, SQL, and Python/R (accepted familiarity with these platforms is considered).
- Strong understanding of marketing funnels, attribution models, and ROI analysis.
Preferred Skills:
- Experience in multinational environments and South American market dynamics.
- Expertise in econometric modeling, predictive analytics, segmentation, and translating these insights into actionable strategies that influence marketing behaviors and optimize performance.".
This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.
About GM
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We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations
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Client-provided location(s): São Paulo, Brazil
Job ID: General_Motors-JR-202523594
Employment Type: FULL_TIME
Posted: 2025-12-10T00:18:46
Perks and Benefits
Health and Wellness
- Health Insurance
- Health Reimbursement Account
- Dental Insurance
- Vision Insurance
- Life Insurance
- Short-Term Disability
- Long-Term Disability
- FSA
- HSA
- HSA With Employer Contribution
Parental Benefits
- Birth Parent or Maternity Leave
- Non-Birth Parent or Paternity Leave
- Adoption Leave
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Remote Work Opportunities
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Happy Hours
- On-Site Cafeteria
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K)
- 401(K) With Company Matching
- Performance Bonus
- Relocation Assistance
- Stock Purchase Program
Professional Development
- Tuition Reimbursement
- Learning and Development Stipend
- Promote From Within
- Mentor Program
- Shadowing Opportunities
- Access to Online Courses
- Lunch and Learns
- Internship Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Woman founded/led
- Employee Resource Groups (ERG)
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