Manager, Heritage Operations & Strategy

Description

The Role

GM's Heritage Operations aren't just about preserving history-they're about shaping the way future generations experience it. From the historic Durant-Dort Carriage Company Factory One to our forward-looking Heritage Center & Archive, we celebrate the innovations that have redefined mobility and connected communities across decades.

We're entering an exciting new chapter, and we're looking for a strategic leader who can pair business acumen with a passion for storytelling and cultural stewardship. As Manager of Heritage Operations Strategy, you'll drive marketing, communications, and outreach that amplify GM's legacy-making it not just remembered, but reimagined for the world ahead.

What You'll Do

Strategic Leadership and Business growth

• Develop and execute integrated strategies that advance GM Heritage business objectives, optimize facility utilization, and deliver exceptional visitor and user experiences.
• Lead strategic initiatives and cross-functional projects by setting clear goals, aligning stakeholders, and managing resources to achieve measurable outcomes.
• Identify and pursue new revenue streams, strategic partnerships, and programming opportunities that broaden the reach and impact of GM's heritage assets.
• Collaborate with Analytics and Finance teams to define key performance indicators (KPIs), monitor progress, and inform data-driven strategy.

Brand Stewardship and Public Engagement

• Champion the GM Heritage brand to increase visibility, engagement, and relevance among internal business units and external community audiences.
• Serve as a brand ambassador, collaborating with internal teams, agencies, and community partners to elevate GM's heritage through compelling, shareable storytelling across platforms.
• Ensure all marketing and communications initiatives reflect GM's corporate identity, brand standards, and messaging guidelines.
• Represent GM Heritage Operations on nonprofit boards and affiliated organizations to further strategic goals and community impact.

Cultural Programming and Community Partnerships

• Cultivate partnerships with local institutions, educational organizations, and cultural entities to co-create programming and expand public access.
• Demonstrate a deep appreciation for automotive history and translate that passion into immersive, inclusive experiences for diverse audiences.
• Coordinate and conduct oral history interviews with executives, long-tenured employees, retirees, and other key figures to enrich GM's storytelling archive.

Archival and Operational Excellence

• Oversee the identification, documentation, acquisition, and preservation of historically significant materials, providing expert guidance on archival best practices.
• Support daily operations including scheduling, logistics, vendor coordination, and facility management to ensure seamless and memorable visitor experiences.

Team Leadership and Development

• Lead recruitment, onboarding, and management of paid staff and volunteers, fostering a culture of learning, collaboration, and excellence.
• Mentor team members and cultivate an environment of continuous growth, innovation, and shared success.

Required Qualifications

• 15+ years of progressive experience in strategy, business operations, or related fields.
• Bachelor's degree in business, marketing, communications, or a related discipline.
• Experience in corporate communications or marketing operations.
• Strong strategic mindset with the ability to assess tradeoffs and make decisions with an enterprise-wide perspective.
• Comfortable navigating ambiguity and defining complex challenges.
• Proven track record of developing and executing impactful strategies.
• Highly collaborative with strong stakeholder management and influencing skills.

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.

This job may be eligible for relocation benefits.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Total Rewards | Benefits Overview

From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.

Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

Client-provided location(s): Flint, MI, Grand Blanc, MI

Job ID: General_Motors-JR-202604452

Employment Type: FULL_TIME

Posted: 2026-03-06T00:00:38