Manager, Chevrolet Auto Communications

Description

The Manager, Chevrolet Auto Communications is a leadership role within GM's Brand and Product Communications team. You own a distinct Chevrolet communications portfolio, set strategy, lead a team, and deliver results that directly support Chevrolet's business and GM's enterprise priorities.

You must bring deep, hands-on automotive experience-you understand how vehicles are engineered and brought to market, you closely follow the industry, and you have a genuine passion for cars and trucks. You know the automotive media landscape cold, with strong relationships (or a clear track record of building them) across auto, enthusiast, business, and technology press, and you can translate complex product details into clear, compelling stories.

As a senior leader, you exercise independent judgment in high-visibility situations, set direction and KPIs for your team, and influence cross-functional decisions across Product, Engineering, Marketing, and other partners, while modeling GM Behaviors and fostering an inclusive, high-performance culture.

What You'll Do

• Set and own Chevrolet communications strategy for your portfolio, aligning plans, narratives, and KPIs to Chevrolet and GM business priorities.

• Lead and develop a high-performing team of communications professionals, providing clear direction, coaching, and ongoing career and skills development.

• Shape and protect Chevrolet's external narrative across products and technology, with particular focus on vehicle launches, performance, EVs, and brand-defining stories.

• Build and manage strong relationships with automotive media and influencers, serving as a senior point of contact for complex, high-impact engagements.

• Oversee major launches and events (e.g., media drives, auto shows, key reveals), integrating work across functions, agencies, and partners.

• Advise Chevrolet and GM senior leaders, using data, insights, and your industry expertise to recommend strategies, manage issues, and mitigate risk.

• Drive continuous improvement in how the team plans, executes, measures, and reports on communications, simplifying processes and removing roadblocks so the team can move with urgency.

Your Skills & Abilities (Required)

Education & Experience

• Bachelor's degree

• 12+ years of relevant communications or media relations experience with a strong, demonstrated focus in automotive (OEM, supplier, auto media, or closely related).

• Meaningful automotive product and industry experience and a clear passion for vehicles are required; candidates without this background will not be considered.

Automotive & Media Expertise

• Deep understanding of automotive products, technology, and development cycles, and the ability to quickly grasp and accurately represent complex vehicle features.

• Strong familiarity with automotive and mobility press, including enthusiast, mainstream, business, fleet, and technology outlets; proven experience pitching, briefing, and building trust with key journalists.

• Ability to translate technical product details into clear, consumer-friendly and media-ready stories that differentiate Chevrolet.

Communications & Leadership

• Expert-level writing and verbal communications skills, with a track record of producing high-quality press materials, talking points, and executive communications with minimal editing.

• Proven ability to set strategy, goals, and KPIs for a defined business area and own delivery of results, including budget, resources, and measurement.

• Experience leading and developing a team, including hiring, performance management, coaching, and building diverse, inclusive teams.

• Demonstrated success driving large, cross-functional projects that span multiple departments and external partners, often under tight timelines and high visibility.

• Strong judgment and problem-solving skills in time-sensitive or ambiguous situations, with the confidence to counsel senior leaders and speak fearlessly when course correction is needed.

• Highly organized, data-informed, and comfortable operating in a fast-paced, matrixed, change-oriented environment.

Compensation:

The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws.

The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position, as well as geography of the selected candidate.

• The salary range for this role is $140,100 - $186,700. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
• Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
• Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

#LI-MO1

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)

This role is based remotely, but if the selected candidate lives within a specific mile radius of a GM hub, they will be expected to report to the location three times a week {or other frequency dictated by your manager}.

The selected candidate will be required to travel < 25% for this role.

This job may be eligible for relocation benefits.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Total Rewards | Benefits Overview

From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.

Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

Client-provided location(s): Flexible / Remote, Warren, MI

Job ID: General_Motors-JR-202604838

Employment Type: FULL_TIME

Posted: 2026-03-07T00:08:28