Lead, Retail Go-To-Market - GM Energy

Description

We are seeking a Retail Go-To-Market Lead to drive the design, launch, and continuous optimization of GM Energy products and programs. This role will work cross-functionally and in close coordination with GM vehicle divisions and brands to lead go-to-market strategy and execution for chargers, adapters, home energy equipment, and related services in the U.S. You will ensure brand-consistent integration and clear attribution, channel readiness, retail campaigns, and ongoing lifecycle management that are grounded in data, experimentation, and learning.

The Role

You will help shape and test new program constructs, integrate product and brand messaging, design and track incentive and promotional programs, and build analytics and reporting that inform how we allocate and optimize spend against key performance objectives (e.g., penetration rates, attachment rates, CSAT, ROI). You will be expected to persist from concept through scaling-iterating based on insights to continually improve performance.

Success will be measured by sales performance, program and campaign effectiveness, quality of insights and recommendations, and your contribution to the growth of GM Energy's presence and brand in the market.

This position reports to the Group Manager - GM Energy Retail Go-To-Market.

What You'll Do

• Support go-to-market strategy and execution
  • Support development, implementation, and management of innovative go-to-market plans for GM Energy products and services, partnering closely with the Retail Go-To-Market Group Manager.
  • Translate high-level commercial and brand objectives into testable program designs with clear hypotheses, KPIs, and learning agendas.
• Brand integration and attribution
  • Support integration of GM Energy, divisional, and vehicle brand messaging across all relevant channels, ensuring consistency with divisional strategies and brand guidelines.
  • Help define and refine attribution frameworks so that retail and promotional activity can be tied back to specific brands, campaigns, and programs.
• Channel-agnostic communications and assets

• Contribute to the design of communications considerate of all sales channels and consumer touchpoints (GM/Brands, GM Field and Dealers, E-Commerce, Direct Sales, Partner sales channels).
• Coordinate with agencies and suppliers supporting go-to-market efforts, including briefing, tracking deliverables, and supporting day-to-day execution to ensure on-brand, measurable output.

• Bachelor's degree in Marketing, Business Administration, or related field,
• 5+ years overall related experience in marketing, sales operations, product marketing, or go-to-market roles.
• Proven experience partnering with dealers or similar retail networks to deliver mutually beneficial outcomes, ideally involving new program or offer constructs.
• Experience supporting complex, cross-functional projects (planning, business case inputs, execution tracking) and managing multiple workstreams simultaneously from concept through launch and optimization.
• Demonstrated ability to work collaboratively and influence cross-functional teams, with strong interpersonal skills to build and maintain relationships across an organization.
• Highly driven marketing professional who excels in a fast-paced, growth / launch context; experience in technology, energy, or EV-related environments is preferred.
• Knowledge of EVs, EV charging networks, home EV charging products and installation services, or strong willingness and aptitude to build this expertise quickly.
• A prolific communicator with highly proficient presentation skills and strong verbal, non-verbal and written communication skills; able to clearly tell the story of program performance, learnings, and next steps.
• Strong computer software and analytics skills, especially Microsoft Excel and PowerPoint, with the ability to take complex data sets and distill them into clear insights, implications, and recommended actions for diverse audiences.

• Experience within automotive marketing and/or working with dealers is strongly preferred; familiarity with GM sales operations is a plus.
• Experience establishing or tracking sales performance standards and KPIs (e.g., penetration, attachment, CSAT, conversion, mix, ROI) and using insights to recommend and drive actions is preferred.