Global Web Activation Lead

Description

We're looking for a Web Activation Lead to help us bring our global digital vision to life. In this role, you'll lead the launch of new websites across markets on our Adobe Experience Manager (AEM) platform. You'll be the go-to person for orchestrating cross-functional teams, managing timelines, and ensuring every launch is smooth, on-brand, and impactful.

This is a hands-on, high-visibility role that sits at the intersection of digital strategy, operations, and execution. If you thrive in fast-paced environments, love solving complex problems, and have a passion for delivering exceptional digital experiences-this one's for you.

What You'll Do

• Lead the end-to-end activation of new websites on Adobe CMS, from planning through go-live
• Coordinate across global teams, agencies, and technical partners to align on launch timelines and deliverables
• Manage localization, compliance, and brand consistency across all site launches
• Own QA processes including functional testing, content validation, and performance checks
• Support onboarding and training for regional teams adopting the new platform
• Document and refine activation playbooks, workflows, and best practices
• Partner with analytics, SEO, and UX teams to ensure every launch meets performance and experience standards

What You'll Bring

• 5+ years of experience in digital project management, web operations, or CMS platform rollouts
• Hands-on experience with Adobe Experience Manager (AEM) or similar enterprise CMS
• Strong project management skills and a track record of delivering complex web initiatives
• Excellent communication and stakeholder management across global teams
• Familiarity with localization workflows, QA tools, and agile methodologies
• Experience launching multilingual websites across global markets
• Background in digital marketing, UX, or content strategy
• Working knowledge of SEO, analytics, and accessibility standards
• Bachelor Degree required

#LI-MO1

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.

This job may be eligible for relocation benefits.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Total Rewards | Benefits Overview

From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.

Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

Client-provided location(s): Warren, MI

Job ID: General_Motors-JR-202521658

Employment Type: FULL_TIME

Posted: 2025-11-13T00:20:43