Director, Event Operations and Fleet Management

Description

Hybrid OR Remote : This role is based remotely but if you live within a 50-mile radius Atlanta, Austin, Detroit, Mountain View, or Warren , you are expected to report to that location three times a week, at minimum or other frequency dictated by the business.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM, AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.)

The Role:

The Director, Event Operations and Fleet Management is a fully qualified communications professional and event director, responsible for leading strategic media, community and VIP events across a diverse set of business areas that are critical to GM's success. While the primary focus is leading Buick, Cadillac, Chevrolet, and GMC experiential events, there will be opportunities with GM Brand, GM Envolve, and other GM entities. This role requires strategic thinking, cross-functional collaboration, and the ability to manage complex communications initiatives. The ideal candidate is a proactive communicator with a passion for storytelling and a deep understanding of GM's business ecosystem.

What You'll Do (Responsibilities):

• Lead the development and execution of comprehensive experiential communications strategies to showcase Buick, Cadillac, Chevrolet and GMC's latest innovations and vehicle models.
• Coordinate with internal teams, external agencies, media, and partners to ensure seamless event execution.
• Manage logistics, budgets, and timelines for all Brand and Product press events, including product reveals, launches, and media days.
• Oversee the planning, budgeting and management of Communications national media vehicle fleet, ensuring operational effectiveness, efficiency, and adherence to safety standards.
• Collaborate with marketing, Brand and Product communications, technology communications and corporate communications teams to align event and fleet strategies and utilization.
• Monitor and analyze event outcomes and fleet performance metrics; implement improvements as needed.
• Maintain strong relationships with media, vendors, and key stakeholders.
• Stay informed on industry trends and best practices related to event management and fleet operations.
• Mentor and guide junior and mid-level team members, fostering a culture of collaboration and continuous improvement.

• 8-10 years of experience in event production, brand communications, or related fields, with a strong background in the automotive or corporate sectors
• Demonstrated expertise in event and fleet management, including vendor oversight and cross-functional coordination
• Exceptional leadership, project management, and organizational skills with the ability to manage multiple priorities under pressure
• Strong communicator with proven ability to influence, mentor, and collaborate across teams and stakeholders