Digital Dealer Solutions Manager

Description

Work Arrangement:

Hybrid: This role is categorized as hybrid. This means the successful candidate is expected to report to the office three times per week or other frequency dictated by the business.

The Role

The Dealer Digital Solutions Manager is responsible for leading the execution, rollout, and day-to-day management of dealer-facing digital solutions within the Omnichannel program across the Middle East and Africa. This role acts as the primary coordination point between dealers, regional teams, internal stakeholders, and approved vendors to ensure solutions are implemented correctly and supported effectively. The position focuses on driving consistent deployment, adoption, performance, and operational stability of dealer digital platforms. The successful candidate will play a key role in enabling dealers to deliver seamless digital customer experiences while supporting broader Omnichannel and regional business objectives.

What You'll Do

Dealer Execution and Operations

• Own day-to-day execution of dealer solutions within the Omnichannel program across MEA, acting as the primary operational contact for dealers and internal stakeholders
• Coordinate implementation, rollout, adoption, and ongoing usage of approved digital solutions including websites/content management systems, tag management systems, chat and chatbots, scheduling tools, inventory management tools, and related platforms
• Coordinate the rollout, upgrades, migrations, and ongoing maintenance of dealer websites
• Work closely with GM's content coordination team to ensure seamless content updates, feature enhancements, performance issue resolution, and compliance with requirements
• Manage dealer escalations by coordinating with vendors, internal teams, and regional stakeholders to ensure timely resolution
• Ensure consistent execution standards across markets while accommodating regional and dealer-specific realities

• Prepare and present regular program health, performance, and status updates to internal stakeholders
• Monitor dashboards, analytics, and vendor reporting to identify operational issues and execution gaps
• Work cross-functionally to provide data-based recommendations for execution improvements and platform optimization
• Capture dealer and field feedback to inform continuous improvement and future solution enhancements

• Oversee dealer enrollment, billing coordination, and program administration activities where applicable
• Support dealer education initiatives by coordinating communications, enablement materials, and training sessions
• Maintain and support the dealer digital solutions event calendar in collaboration with regional and field teams
• Ensure changes to dealer-facing platforms or programs are communicated clearly, consistently, and in advance

• Coordinate with GM IT and dealer IT teams to ensure proper implementation and operation of solutions
• Ensure appropriate business processes are in place for technical support and dealer issue management
• Support execution of system integrations and larger Omnichannel initiatives impacting dealer platforms, including rollout coordination and readiness

• Oversee day-to-day operations of approved digital solution vendors, ensuring services are delivered in line with agreed SLAs and program requirements
• Work with intermediary providers to monitor vendor compliance, service performance, and issue resolution
• Support RFP processes and execution of enhancements to existing services where required
• Lead operational reviews with vendors, focusing on performance, issues, adoption, and next steps

• 5 to 7 years of experience in sales, marketing, project management/coordination, digital platforms, or technology-enabled roles.

• Strong working knowledge of digital marketing and retail platforms, including websites, SEO, SEM, CRM, lead management, and digital advertising.

• Hands-on experience with CMS platforms, including managing and maintaining websites; implementation or migration experience is a strong plus.

• Familiarity with automotive dealer operations and digital vendor ecosystems.

• Experience working with vendors, contracts, SLAs, and operational performance tracking.

• High level of digital proficiency with experience managing complex platforms, workflows, and case or bug tracking systems.

• Strong coordination and stakeholder management skills across markets, functions, and external partners.

• Excellent written and verbal communication skills with the ability to tailor messages to dealers, partners, and senior stakeholders.

• Analytical mindset with attention to detail and comfort working with dashboards, reports, and operational data.

• Proven ability to manage competing priorities and deliver in fast-moving environments.

• Proficiency in PowerPoint, Excel, and standard office productivity tools.

• Experience in the automotive industry supporting dealer or retail network digital initiatives.

• Direct experience with Omnichannel programs or multi-market digital platform rollouts.

• Demonstrated background in business consulting or advisory roles, translating operational issues into structured action plans and tracking execution.

• Prior experience coordinating system integrations or large-scale digital transformation initiatives involving multiple stakeholders and vendors.