Cross Channel Initiatives Analyst
3 days ago• Warren, MI
Description
The Role
The Cross Channel Initiatives team designs, analyzes, and optimizes incentive programs across retail, wholesale, and independent aftermarket channels, including PASE, Partner Perks, and targeted ad hoc initiatives.
The Cross Channel Initiatives Analyst is an insights-focused role that connects data to business decisions. This position supports end-to-end program design and measurement, ensuring incentive programs are grounded in robust analysis and deliver measurable business impact for dealers, customers, and GM.
What You'll Do (Responsibilities):
- Program performance analytics : Evaluate effectiveness of PASE, Partner Perks, and ad hoc incentives using sales, parts movement, redemption, and attach-rate data; identify performance drivers and gaps by region/segment.
- Insights to action : Build evidence-based recommendations on program mechanics (eligibility, payout curves, tiers, timing), forecast expected impact, and track realized results vs. targets.
- Dashboards & reporting : Develop and maintain Power BI dashboards and management-ready summaries (month/quarter close, pre/post promotions), ensuring data accuracy and audit readiness.
- Cross-channel collaboration : Partner with Sales, Service and Marketing Channel Leaders, Field Teams, Finance, and Marketing to align incentives to business priorities and customer experience goals.
- Dealer performance monitoring : Track KPI trends (e.g., sales volume, redemption rate, ROI, margin impact, dealer participation, program leakage, mix shifts) and escalate risks with mitigation options.
- Communication : Create concise presentations and program briefs to inform leadership decisions and field enablement; prepare FAQs/updates for internal stakeholders.
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Your Skills & Abilities (Required Qualifications):
- Bachelor's degree in Business, Marketing, Economics, Finance, Analytics, or related field.
- 2-5 years experience in incentives, pricing/promo analytics, sales operations, or commercial analytics (automotive/aftermarket preferred).
- Technical : Advanced Excel ; working proficiency in SQL and Power BI (or Tableau) for data modeling, measures, and visualization.
- Strong analytical problem-solving, attention to detail, and ability to translate data into clear business recommendations.
- Effective communicator able to work across diverse stakeholder groups and manage multiple priorities in a fast-paced environment.
Core Competencies
- Strategic and analytical thinking - Connects data to business strategy and incentive program design.
- Insight-driven decision support - Translates analysis into clear, actionable recommendations.
- Influencing without authority - Uses insights and storytelling to shape decisions across diverse stakeholders.
- Cross-functional collaboration - Builds strong relationships across Sales, Marketing, Finance, Field Operations, and Program Management.
- Data storytelling and executive presence - Communicates clearly, confidently, and succinctly at multiple levels.
- Continuous improvement mindset - Uses insights to refine programs, reporting, and processes over time.
#LI-AP1
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)
This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.
This job may be eligible for relocation benefits.
About GM
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Accommodations
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Client-provided location(s): Warren, MI
Job ID: General_Motors-JR-202605248
Employment Type: FULL_TIME
Posted: 2026-03-12T00:02:26
Perks and Benefits
Health and Wellness
- Health Insurance
- Health Reimbursement Account
- Dental Insurance
- Vision Insurance
- Life Insurance
- Short-Term Disability
- Long-Term Disability
- FSA
- HSA
- HSA With Employer Contribution
Parental Benefits
- Birth Parent or Maternity Leave
- Non-Birth Parent or Paternity Leave
- Adoption Leave
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Remote Work Opportunities
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Happy Hours
- On-Site Cafeteria
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K)
- 401(K) With Company Matching
- Performance Bonus
- Relocation Assistance
- Stock Purchase Program
Professional Development
- Tuition Reimbursement
- Learning and Development Stipend
- Promote From Within
- Mentor Program
- Shadowing Opportunities
- Access to Online Courses
- Lunch and Learns
- Internship Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Woman founded/led
- Employee Resource Groups (ERG)
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