Chevrolet Assistant Retail Marketing Manager
Yesterday• Warren, MI
Description
The Role:
The Chevrolet Retail Marketing team is responsible for leading Chevrolet's retail go-to-market campaigns. This position will actively assist in monthly retail messaging strategy and execution while providing subject matter expertise and guidance to cross-functional teams and senior leadership. This individual will lead and support relations with several external partners. Day to day activities will involve a high level of flexibility, the need to make independent decisions, while maintaining accuracy, creativity, and initiative. This is your opportunity to work on this iconic automotive brand and join a dedicated, fast paced, dynamic and highly engaged team.
KEY RESPONSIBILITIES/ACCOUNTABILITIES
- Assist the Retail Marketing Manager in Chevrolet GTM strategy and execution
- Independently pursue opportunities to strategically position Chevrolet's most important nameplates with retail messaging
- Assist in the development and deployment of Retail Scope of Business and Retail Run the Business
- Manage relationships with external partners (creative agencies, media agencies, adjacency support organizations)
- Provide cross functional collaboration on retail strategies
- Serve as the primary subject matter expertise on digital go-to-market messaging tactics (dealer website of choice, social, display)
- Collaborate with Chevrolet's Tier 3 team to ensure the GTM strategy is effectively implemented across dealer websites
- Support the development and execution of strategic initiatives for Chevrolet's Local Marketing Association.
- Act as a key communication conduit to the Chevrolet Regional Operations team
- Assist on the understanding and execution of GM/GMF incentives & programs
- Employee will be required to perform duties outside of normal scope on occasion
MINIMUM QUALIFICATIONS/REQUIREMENTS:
- 5+ experience within the automotive industry, preferably in sales, marketing, planning, or product management
- Ability to think strategically and integrate many different perspectives and viewpoints
- Must be able to generate, comprehend and display information from various data sources into a cohesive story that explains the key drivers
- Knowledge of automotive market, GM products and competitive environment
- High level of computer and systems skills (including Excel, Word, and PowerPoint)
- Occasional travel is required
Want more jobs like this?
Get jobs in Warren, MI delivered to your inbox every week.
#LI-ST1
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)
This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.
The selected candidate will be required to travel < 25% for this role.
This job may be eligible for relocation benefits.
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Total Rewards | Benefits Overview
From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
Client-provided location(s): Warren, MI
Job ID: General_Motors-JR-202523600
Employment Type: FULL_TIME
Posted: 2025-12-11T00:13:02
Perks and Benefits
Health and Wellness
- Health Insurance
- Health Reimbursement Account
- Dental Insurance
- Vision Insurance
- Life Insurance
- Short-Term Disability
- Long-Term Disability
- FSA
- HSA
- HSA With Employer Contribution
Parental Benefits
- Birth Parent or Maternity Leave
- Non-Birth Parent or Paternity Leave
- Adoption Leave
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Remote Work Opportunities
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Happy Hours
- On-Site Cafeteria
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K)
- 401(K) With Company Matching
- Performance Bonus
- Relocation Assistance
- Stock Purchase Program
Professional Development
- Tuition Reimbursement
- Learning and Development Stipend
- Promote From Within
- Mentor Program
- Shadowing Opportunities
- Access to Online Courses
- Lunch and Learns
- Internship Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Woman founded/led
- Employee Resource Groups (ERG)
Company Videos
Hear directly from employees about what it is like to work at General Motors.