Cadillac/GMC Marketing Team Leader

Description

The Role -

• Take full responsibility for Cadillac/GMC brand and product strategy in the market, leading the end-to-end marketing of Cadillac/GMC carlines to drive brand desirability, profitable growth, and sustainable business performance.
• Lead and develop the Cadillac/GMC marketing team , while aligning closely with global/regional Cadillac/GMC organizations, local sales, communications, and dealer network.

What You'll Do -

1. Brand & Product Strategy

• Develop and lead Cadillac/GMC brand strategy and positioning in the local market, aligned with global brand direction.
• Build mid- to long-term product and grade strategies for each Cadillac/GMC carline (incl. EVs), reflecting customer needs, competitive landscape, and financial targets.
• Identify product strengths and opportunities through continuous analysis of market trends, competitors, pricing, and customer feedback .
• Lead lifecycle management (launch, sustain, enhancement, phase-out) including pricing strategy, content/package strategy, and volume/mix planning.

2. Launch & Campaign Leadership

• Own the end-to-end launch process for new and refreshed Cadillac/GMC products:
  
  
  • Insight & strategy development
  • Go-to-market planning
  • Campaign briefing & handle readiness
  • Launch execution and post-launch review with cross functional teams
• Plan and develop integrated marketing strategies for launch and sustain vehicles, including ATL, digital/social, CRM, experiential, and PR.
• Lead brand storytelling and creative direction (e.g., design exhibitions, inspiration nights, experiential events) to reinforce Brands' design, innovation, and luxury credentials.

3. Customer Journey, CRM & Dealer Support

• Design and optimize the end-to-end customer journey (awareness - consideration - test drive - purchase - ownership - advocacy) for Cadillac/GMC customers.
• Support dealer network with retail marketing tools and guidelines (launch toolkits, showroom experience concepts, POS materials, local digital campaigns).
• Ensure dealers are launch-ready (product training support from marketing side, launch guides, key talking points, campaign alignment).

4. Performance Management

• Define and track key performance indicators (KPIs) for all major initiatives (lead generation, traffic, engagement, ROI, brand health, etc.).
• Regularly report key milestones and performance updates for owned products and campaigns to local leadership and regional/global stakeholders.
• Identify optimization opportunities based on data and insights, and continuously improve marketing effectiveness.

5. Stakeholder & Team Leadership

• Lead, coach, and develop the Cadillac/GMC marketing team , ensuring clear role definition, prioritization, and performance management.
• Act as the central point of contact for Cadillac/GMC marketing, collaborating closely with:
  
  
  • Global/Regional Cadillac/GMC marketing & product teams
  • Local sales, network, finance, communications, and PR
  • External agencies and strategic partners
• Foster a collaborative, problem-solving culture with strong communication, accountability, and ownership.

Your Skills & Abilities (Required Qualifications) -

• Automotive industry experience preferred
• Bachelor's degree in Marketing, Business, or related field
• 10+ years experience in brand & product marketing experience
• Demonstrated team leadership experience - coaching, prioritization, feedback, and capability-building.
• Excellent writing, speaking, and active listening skills in Korean, with strong business communication ability in English

What Will Give You A Competitive Edge (Preferred Qualifications) -

• Strategic thinking and structured planning skills, combined with an innovative and experiment-driven mindset .
• Proven ability to manage multiple projects and deadlines in a fast-paced environment.
• High level of integrity, professionalism, and customer-centric mindset consistent with a global luxury brand.
• Strong ownership of assigned carline(s) from a product marketing and brand management perspective.
• Proven ability to plan, schedule, execute, and evaluate vehicle launches and lifecycle campaigns.
• Experience in integrated marketing (brand, digital, CRM, events, influencers, PR) within automotive or premium/luxury brands.
• Ability to analyze market trends, competitors, customer insights, and financial performance (pricing, volume/mix, ROI, etc.) and translate them into actionable strategies.
• Experience working with global HQ, regional teams, and local stakeholders to localize global strategies and assets.
• Demonstrated team leadership experience - coaching, prioritization, feedback, and capability-building.
• Excellent communication and presentation skills, with the ability to influence senior management and cross-functional partners.
• Strong interpersonal skills, accountability, and ownership mindset .

How We Hire-

1. Application Submission :

• Please submit your application via the GM Career Site.
• Attach a resume and cover letter in English.
• Ensure the completion of the personal information consent form, which will be sent to your email upon submission of your application.

**Kindly note that applications submitted via mail, email, or in-person will not be accepted.

2. Application Deadline :

• The deadline for submission is midnight on January 4, 2026.

3. Selection Process :

• Application submission
• Document screening
• Phone screening and Video Assessment
• Competency interview
• Offer & Medical Examination
• Onboarding

4. Additional Information :

• Any false information provided in the application may result in disqualification.
• For any inquiries, please contact [email protected] .

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need gm immigration sponsorship now or in the future.

This role is categorized as onsite. This means the selected candidate is expected to report to a specific location on a full-time basis.

This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Total Rewards | Benefits Overview

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Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

Client-provided location(s): Incheon, South Korea

Job ID: General_Motors-JR-202523921

Employment Type: FULL_TIME

Posted: 2025-12-12T00:49:02