Senior Marketing Manager- Government & Enterprise

Who is Forcepoint?

Forcepoint simplifies security for global businesses and governments. Forcepoint's all-in-one, truly cloud-native platform makes it easy to adopt Zero Trust and prevent the theft or loss of sensitive data and intellectual property no matter where people are working. 20+ years in business. 2.7k employees. 150 countries. 11k+ customers. 300+ patents. If our mission excites you, you're in the right place; we want you to bring your own energy to help us create a safer world. All we're missing is you!

Key Responsibilities

Strategic Marketing & Planning

• Serve as the trusted marketing advisor for India's Government & Enterprise Sales teams - guiding strategy, planning, and execution across the region.

• Deeply understand market dynamics, sales goals, channel priorities, and the financial and pipeline targets for Government and Enterprise accounts.

• Develop and execute segmentspecific marketing plans, including messaging and localized campaigns to target audience/s.

• Conduct competitive analysis specific to the cybersecurity needs of Government agencies, PSUs, Defence, and large regulated enterprises, strengthening Forcepoint's market position.

• Tailor Corporate messaging to address Indiaspecific priority themes:

• Data protection, internal threat management, cyber resiliency

• Public sector digital transformation

• Defence & critical infrastructure security

• Compliance-driven initiatives

• Build programs that align with Government buying cycles, tender/RFP timelines, and strategic Enterprise account initiatives.

• Collaborate with sales on ABM (AccountBased Marketing) programs for highpriority Government Ministries, PSUs, BFSI majors, and large enterprises.

• Lead Forcepoint's presence at Government summits, defence expos, cybersecurity conferences, BFSI forums, and industry associations.

• Manage executive roundtables, CXO engagements, workshops, and partner-hosted initiatives targeted to Government & Enterprise audiences.

• Work with distributors and resellers to build and execute high-impact co-marketing programs, ensuring measurable contribution to regional pipeline.

• Own and manage the India North/East direct marketing and MDF budgets.

• Manage digital campaigns and thought leadership content tailored for Government and Enterprise stakeholders.

• Be highly active on regional social media to amplify campaigns, events, PR, and executive visibility.

• Monitor and manage leads for volume, quality, segment alignment, and conversion to pipeline.

• Track and report performance of all marketing activities, ensuring data-driven decisions and clear ROI visibility.

• University degree or major in Marketing.

• 8-10 years of B2B technology marketing experience; cybersecurity experience is a plus.

• Deep understanding of what works in India's Government and Enterprise markets, including buyer behavior, regulatory environment, and procurement patterns.

• Experience working with global organizations and crossfunctional virtual teams.

• Strong track record in delivering marketingdriven business outcomes and enabling sales.

• Hands-on experience managing agencies, event vendors, and multiple stakeholders.

• Proficiency with modern marketing tools, CRM, and automation platforms.

• High execution discipline, superior time management, and attention to detail.

• Excellent written and spoken English.

• Ability to travel up to 25%