Senior Field Marketing Manager, EMEA North

What You'll Do:

Own the Regional Marketing Strategy


You will lead the field marketing strategy across EMEA North, ensuring marketing investment directly supports regional revenue objectives.


You will:
Develop and execute the integrated field marketing strategy for the UK&I, Nordics, and Israel
Translate global campaigns into locally relevant programs that resonate with finance and accounting leaders
Identify the right mix of events, campaigns, account-based initiatives, and digital engagement to drive pipeline growth
Continuously refine strategy based on performance insights, market dynamics, and sales feedback


Your focus will be ensuring marketing consistently drives awareness, engagement, and pipeline across the region.

Drive Results Across Every Sub-Region
Success in this role requires delivering impact not only at the regional level, but across each market and sales team.
You will:
Partner closely with sales leaders across UK&I, Nordics, and Israel to align marketing activity with pipeline priorities
Ensure programs support the specific needs of each sales team and customer segment

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Monitor performance at the country and team level, identifying pipeline gaps or opportunities

Deploy targeted initiatives to strengthen underperforming areas while sustaining momentum in high-performing markets

You will ensure every sub-region receives the marketing support required to achieve its growth targets.

Own the Business of Marketing in the Region

You will manage the commercial and operational performance of marketing across EMEA North.

You will:

Manage and allocate the regional field marketing budget

Prioritize investments based on expected pipeline and revenue impact

Track program performance and marketing contribution to pipeline

Provide clear reporting and insights to marketing and sales leadership

This role requires strong commercial ownership and accountability for marketing investment and outcomes.

 

Partner Strategically with Sales

Field marketing succeeds when it operates as a trusted partner to Sales.

You will:

Work closely with regional Sales leadership to align marketing strategy with commercial priorities

Develop programs that support account engagement and accelerate deal cycles

Ensure marketing-generated engagement translates into pipeline opportunities

Maintain regular communication with sales leaders on program impact and performance

Your success will be closely tied to the success of the regional sales teams.


Lead Regional Events and Market Presence

Events remain a powerful channel for engaging finance and accounting leaders.

You will:

Define and execute the regional event strategy across EMEA North

Deliver high-impact experiences including industry conferences, hosted events, and executive roundtables

Manage vendors, agencies, and event execution across multiple markets

Ensure events are aligned to pipeline objectives and measurable outcomes

Travel across the region will be required to support key programs.

 

Own Regional Digital Presence and Customer Storytelling

You will ensure FloQast’s digital presence reflects the needs and success stories of the region.

You will:

Partner with global teams to optimize the regional website experience and buyer journey

Ensure campaigns are supported by relevant localized content and assets

Drive the development of regional customer stories and proof points

Work with Sales and Customer Success to surface compelling customer success stories from the region

Partner with EMEA Growth Marketing Lead and digital agencies to set the strategy for EMEA North

This ensures buyers see clear evidence of FloQast’s success within their market.

What You'll Bring:

Experience

7+ years of B2B marketing experience, ideally within SaaS or enterprise technology

Proven experience leading field marketing or regional demand generation programs

Demonstrated success driving pipeline growth in partnership with sales teams

Experience managing regional marketing budgets and evaluating program ROI

Experience working across multiple countries or markets

BA/BS degree required

Skills

Strategic thinking combined with strong operational execution

Strong financial discipline and budget management capability

Analytical mindset with the ability to interpret performance data

Excellent project management and organizational skills

Exceptional communication and stakeholder management abilities

Experience with HubSpot, Salesforce, Asana, and Google Workspace is highly valued.

Mindset

We’re looking for someone who:

Takes ownership of marketing outcomes, not just activity

Operates with a strong commercial and revenue-focused mindset

Builds trusted partnerships with Sales and cross-functional teams

Thrives in a fast-moving, high-growth environment

Is comfortable balancing strategic planning with hands-on execution

Nice To Haves:

Experience working in Fintech

French or German as a second language would be an advantage

Is comfortable balancing strategic planning with hands-on execution

Why This Role Matters:

EMEA North represents one of FloQast’s most important growth opportunities.


Winning in the UK, Nordics, and Israel requires a strong regional marketing leader who can connect strategy with execution and ensure every market receives the support needed to succeed.


In this role, you will shape how FloQast engages finance leaders across these markets — driving pipeline growth, strengthening market presence, and supporting the success of every sales team in the region.