Senior Customer Marketing Manager, Education

What You’ll Do

• Own, develop, and execute a comprehensive marketing strategy for the FloQast Certified Accountant (FCA) program—from awareness to enrollment to completion.


• Partner closely with Customer Marketing to launch creative, multi‑channel campaigns (email, in‑app, social media, webinars, contests, customer stories, and more).


• Design lifecycle campaigns that encourage customers to start the certification, maintain momentum, and finish strong within the customer lifecycle.


• Track performance and optimize campaigns using data and insights (enrollment, engagement, completion rates).


• Own and develop the strategy behind the FCA community in line with company and industry initiatives.


• Create a strong sense of community and exclusivity for FCA‑certified customers.


• Plan and host local meetups, virtual events, and exclusive roundtables for certified members.

What You'll Bring

• 5-7+ years of experience in customer marketing, education marketing, certification marketing, and/or community‑focused roles (SaaS experience strongly preferred).


• Experience building and executing multi‑channel marketing campaigns, specifically around certifications.


• Strong understanding of customer journeys, engagement strategies, and retention marketing.


• Proven ability to build and scale communities (online and/or in‑person).


• Excellent project management skills with the ability to juggle multiple initiatives.


• Creative thinker who loves experimenting with new ideas while staying data‑driven.


• Strong cross-functional collaboration and communication skills—you’re comfortable working across teams.


• Passion for education, professional development, and customer advocacy.

Nice to Haves/Other

• Experience marketing certification program specifically within the fintech space.


• Familiarity with accounting, finance, or fintech audiences.