Technology Lead - Personalization & CDP Engineering

Overview

The Opportunity:

We are looking for a Technology Lead to own and scale personalization, customer data, and consent management capabilities across Fisher's digital ecosystem. This role sits at the intersection of engineering, data, and marketing and is responsible for connecting our CDP (Tealium), enterprise data platform (Databricks), and activation channels (web, Client Center, LMS, SFMC). You will report to the Team Leader.

The Day-to-Day:

• Manage CDP (Tealium), personalization (Dynamic Yield), and consent management capabilities, including identity resolution, segmentation, and activation across all digital channels
• Define and implement the decisioning layer that connects Databricks, CDP, and activation platforms (web, Client Center, SFMC, OTT)
• Establish standards for event tracking, tagging, data flows, and consent capture to allow real-time and batch personalization and communication use cases
• Lead design and execution of personalization and consent strategies, ensuring consistent targeting, compliance, and experience delivery across channels
• Partner with Marketing, Product, Data, and Compliance teams to translate our goals and regulatory requirements into scalable, measurable solutions

• 8+ years of experience in software engineering, digital platforms, or marketing technology
• Hands-on experience with CDP platforms (Tealium, Segment, Adobe RTCDP, or similar)
• Experience implementing personalization or decisioning platforms (Dynamic Yield, Optimizely, Adobe Target, etc.)
• Experience with event-driven architecture, data pipelines, and API-based integrations
• Experience working with consent management, privacy frameworks, or regulated data environments
• Translate business and regulatory requirements into technical solutions

• 100% paid medical, dental and vision premiums for you and your qualifying dependents
• A 50% 401(k) match, up to the IRS maximum
• 20 days of PTO, plus 10 paid holidays
• Family Support programs including 8 week Paid Primary Caregiver Leave, $10,000 fertility, family forming, and hormonal health assistance, and back-up child, adult, and elder care
• This is an in-office role. Based on your role, tenure, and performance eligibility you may have the opportunity to participate in our hybrid work from home program. This program is subject to change.