Global Offline Media Senior Program Manager

Overview

The Opportunity:

The Global Media Senior Program Manager is responsible for the brand/direct response media planning/buying management for offline channels for our expansion and international markets. This includes leading and driving the media strategy/planning and stewardship of the buying through our agency partners. In this role, you will be accountable for driving efficient conversions based on annual set metrics and ensuring the appropriate use of media spend. You will work in collaboration with international Brand, Global Marketing Services and Strategy & Planning teams.

The Day-to-Day:

• Manage annual media planning and execution, including budgeting, setting core metrics, vendor searches, and ongoing buy optimization and management
• Manage relationships with external agency partners
• Work with external agencies and internal research partners to extract channel insights and develop relevant changes to improve channel performance
• Direct daily operations of media planning, buying, optimization and post buys
• Lead in the exploration, analysis, and testing of new media opportunities across channels, platforms and countries
• Using expertise, analyse core metrics and data to continuously optimise media buying and campaigns
• Identify opportunities and latest media trends that impact our target prospect
• Present recommendations, reports and findings to senior management
• Effectively understand the full brand advertising path to purchase (from brand awareness to conversion)
• Manage the program to ensure the elements are completely and efficiently meeting business requirements
• Define project scope, goals and deliverables that support business goals in collaboration with senior management and stakeholders
• Assess requirements to deliver program components and sub-components, including implementation of solution, staffing of projects, timelines, budgets, coordination with other departments, stakeholders and vendors
• Proactively manage changes in program scope, identify potential crises, and devise contingency plans
• If needed, create and manage vision and scoping documentation, program schedules, project checklists
• Identify and manage program dependencies and critical paths
• Coach, mentor, motivate and supervise program team members and contractors, and influence them to take positive action and accountability for their assigned work
• Develop best practices and tools for program execution and management

• University degree or equivalent combination of education/experience
• 8+ years' experience in offline channels (TV/Radio/Print) and evolving technologies (OTT/Podcasts, Streaming Audio)
• Recent experience either at a media agency or working with one is ideal
• Experience strategically managing large pieces of brand or performance media budgets
• Demonstrated understanding and passion for the full media landscape, particularly TV
• Experience identifying global target audiences and understanding their media habits and behaviours
• Proficiency in Excel (can perform complex functions), Word and PPT
• Demonstrated strength in communication and persuasion, and capacity to problem solve, prioritise, and handle shifting demands and timelines
• Experience working both independently and in a team-oriented, collaborative environment
• Track record of reacting to program adjustments and alterations promptly and efficiently
• Experience interfacing with different departments and eliciting cooperation from a wide variety of sources, including senior management, internal clients, and other departments
• Strong familiarity with change management and independently finding creative solutions

• 100% paid premiums for our top-tier supplemental medical, dental and annual health screening plans for employees and their qualified dependents
• 28 days annual leave, with the ability to purchase up to 3 additional days per year, plus up to 8 paid holidays
• Enhanced maternity pay package with 16 weeks' top up to full base pay for eligible employees
• $10,000* fertility, hormonal health and family-forming benefit
• A retirement pension plan, featuring a 9% company contribution of base pay with an additional company match of up to 5% of base pay on personal contributions
• Gym subsidy of up to £50 per month
• Employee Assistance Program and other emotional wellbeing services
• A collaborative working environment that practises ongoing training, educational support and employee appreciation events
• This is an in-office role. Based on your role, tenure, and performance eligibility you may have the opportunity to participate in our hybrid work from home program. This program is subject to change.
• Employees residing outside of the US will be eligible for the $10,000 equivalent in their local currency.