Senior Event Marketing Manager - Stock Plan Services

Job Description:

Are you looking to join a team of marketing enthusiasts whose responsibility it is to create and deliver marketing events designed to attract and retain clients? Have you planned and implemented a portfolio of owned, industry, and virtual events with a marketing engagement lens? If yes, then bring your talents to this role and help us deepen relationships within Fidelity Stock Plan Services through our marketing event channel.

The Role

As Senior Event Marketing Manager, you will lead the strategy, planning, and execution of a diverse portfolio of events from industry conferences to exclusive client gatherings and dynamic virtual programs. This role goes beyond logistics: you'll focus on delivering memorable experiences, building scalable processes, and demonstrating marketing's influence on business growth.

• Execution Specialist - Develop and implement comprehensive event marketing programs to drive brand awareness, lead generation and customer engagement.
• Creative Implementer - Create compelling event messaging, content and promotional materials to attract audiences and drive attendance.
• Process Innovator - Build repeatable workflows, centralized resource hubs, and interactive tools (e.g., SharePoint and dynamic calendars) to streamline collaboration and save marketing time.
• Collaboration Agent - Bring together cross-functional teams to ensure exceptional execution that includes awareness and readiness of at-event staff, integration into broader marketing initiatives, and measurement and analytics learning plans.
• Data-Driven Marketer -Establish measurement plans, analyze performance, and optimize future events based on insights.

• 5-7+ years marketing experience; with at least 2+ years focused on events.
• Proven ability to plan and execute owned, industry and virtual events with measurable outcomes.
• Bachelors or equivalent
• Strong event and/or marketing background across multiple mediums
• Strong project management skills with the ability to multi-task and prioritize in a fast-paced environment.
• Excellent communication skills with the ability to form relationships with internal teams and external vendors and event organizers.
• Proficiency in event marketing software and CRM systems. (e.g. Splash/CVENT, Salesforce)
• Ability to travel for event oversight