Job Description:
The Role
Fidelity's Workplace Investing (WI) business unit is a leading service provider of employer benefits. The Message Execution Center team (MEC) develops and executes e-mail, direct mail, and lead generation campaigns in support of WI's business goals, ensuring that the right message is delivered to the right person at the right time and in the right channel.
As Senior Campaign Developer, you will work as an integral member of the MEC team that develops and delivers these communication campaigns to benefit plan participants. The Senior Campaign Developer is responsible for the team's development, maintenance, and deployment of targeted recipient lists in partnership with a wide range of internal message sponsors, including marketing and product owners. This individual is responsible for working with partners to understand their objectives and customer messaging requirements, develop contact lists, and ensure the timely, flawless delivery of marketing, service, and regulatory communications to WI customers.
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- Understand communication targeting requirements and develop logic to identify and segment the intended audience
- Work with large and varied data sets, from multiple data sources, to conduct analysis on current customer activity and generate concise reporting, contact lists, and relevant insights (experience with data visualization tools like PowerBI and Tableau a plus)
- Build complex targeting rules in Unica Campaign, Twilio Segment, and/or Salesforce Journey Builder
- Develop scalable, repeatable processes for building target populations
- Audit and perform quality assurance to ensure flawless delivery, including peer and team design reviews
- Support and monitor campaigns in production, troubleshoot technical issues, and make modifications as necessary to ensure communication accuracy
- Call out issues related to scope, schedule, and quality.
The Expertise and Skills You Bring
- Proficient in Oracle, Snowflake and SQL Server databases
- Proficient at SQL query development, including analytic functions, aggregate calculations, case statements, etc.
- Experience in managing extensive quality assurance processes prior to providing reports/data to internal customers
- Attention to detail (emphasis on quality a must)
- Ability to multi-task, prioritize, take on responsibility and work well under tight project timelines
- Dependable interpersonal skills and active listening skills to ensure understanding of, and alignment with, customer objectives
- Ability to interact with a variety of staff across functions and levels
- Campaign management experience (preferably Unica Campaign, Twilio Segment and/or Salesforce Journey Builder).
The Team
We deliver customer messaging for the Communications & Education organization, which is within the operations team in Fidelity's Workplace Investing (WI) business unit. This team provides targeting, distribution, and support services for over 70% of the communications generated by WI, including annual volumes approaching 1 billion email and direct mail pieces! We collaborate with internal teams to ensure efficient, accurate, timely delivery of communications that drive high-quality customer experiences across multiple WI product lines.
Certifications:
Company Overview
Fidelity Investments is a privately held company with a mission to strengthen the financial well-being of our clients. We help people invest and plan for their future. We assist companies and non-profit organizations in delivering benefits to their employees. And we provide institutions and independent advisors with investment and technology solutions to help invest their own clients' money.
Join Us
At Fidelity, you'll find endless opportunities to build a meaningful career that positively impacts peoples' lives, including yours. You can take advantage of flexible benefits that support you through every stage of your career, empowering you to thrive at work and at home. Honored with a Glassdoor Employees' Choice Award, we have been recognized by our employees as a top 10 Best Place to Work in 2024. And you don't need a finance background to succeed at Fidelity-we offer a range of opportunities for learning so you can build the career you've always imagined.
Fidelity's working model blends the best of working offsite with maximizing time together in person to meet associate and business needs. Currently, most hybrid roles require associates to work onsite all business days of one assigned week per four-week period (beginning in September 2024, the requirement will be two full assigned weeks).
At Fidelity, we value honesty, integrity, and the safety of our associates and customers within a heavily regulated industry. Certain roles may require candidates to go through a preliminary credit check during the screening process. Candidates who are presented with a Fidelity offer will need to go through a background investigation, detailed in this document, and may be asked to provide additional documentation as requested. This investigation includes but is not limited to a criminal, civil litigations and regulatory review, employment, education, and credit review (role dependent). These investigations will account for 7 years or more of history, depending on the role. Where permitted by federal or state law, Fidelity will also conduct a pre-employment drug screen, which will review for the following substances: Amphetamines, THC (marijuana), cocaine, opiates, phencyclidine.
We invite you to Find Your Fidelity at fidelitycareers.com.
Fidelity Investments is an equal opportunity employer. We believe that the most effective way to attract, develop and retain a diverse workforce is to build an enduring culture of inclusion and belonging.
Fidelity will reasonably accommodate applicants with disabilities who need adjustments to participate in the application or interview process. To initiate a request for an accommodation, contact the HR Accommodation Team by sending an email to accommodations@fmr.com, or by calling 800-835-5099, prompt 2, option 3.