Director, Health and Welfare Growth Enablement

Job Description:

The Role

As Fidelity Investments' Director for Health and Welfare Growth Enablement, you will build and enhance our diverse benefits administration engagement and communication offerings. This pivotal role drives our Health and Welfare Benefit Administration business growth, being part of a team to implement go-to-market strategies and support clients in solution implementation.

Key Responsibilities

Go To Market Responsibilities

• Guide product exploration through user research, competitive analysis, industry trends, customer and internal stakeholder input, and internal specialists to establish a vision and uphold a customer-centric product strategy.
• Lead the development of coordinated go-to-market strategies, covering customer targeting and fit, packaging and pricing, and channel distribution options.
• Collaborate with the marketing team to build compelling product positioning and messaging that effectively communicates value to target audiences.
• Serve as the product area specialist, aiding all business collaborators throughout the enterprise, such as marketing, relationship management, sales, communication consultants, and workplace consulting.
• Guarantee product preparedness and promote internal training throughout the organization, encompassing a cross-functional, organization-wide endorsed service structure, RFI/RFP materials and positioning, sales, and client team preparedness. Create and maintain centralized communications and collateral.
• Collaborate with deployment team to ensure a seamless and bundled deployment approach, considering launch timeframes, opportunities for coordination with other products, and simplicity for the field.
• Support sales, implementation and client facing teams to drive adoption and client happiness with the product.
• Define and track measures of efficiency and key performance metrics, including adoption, use, engagement, efficiency, client retention, and happiness. Leverage data to drive continuous improvement.

• Bachelor's degree required.
• 7+ years of experience in go-to-market planning, marketing and product positioning & messaging, product development, and/or benefits communications consulting.
• 5+ years in the financial services or third-party benefit administration industry or employer servicing experience, with health-related benefits and administration being a plus.
• Understand employer-provided benefits like medical, dental, vision, retirement, HSA/FSA, and voluntary benefits.
• Comfortable navigating complex organizations and interacting with cross-functional teams spanning multiple business units.
• Demonstrates strong strategic competence with a customer-centric viewpoint.
• Clear communication skills, comfortable engaging with all levels of management, clients, and external audiences.
• Ability to lead, influence, and motivate colleagues and peers without formal authority.
• Intellectually curious and capable of modeling a culture of learning and mentoring.
• Strategic and long-term problem solver without compromising speed for perfection.
• Ability to prioritize multiple tasks, meet deadlines, and deliver business results.