Marketing Director - Digital Products

Playing an essential role in the U.S. economy, Fannie Mae is foundational to housing finance. Here, your expertise can help fuel purpose-driven innovation that expands access to homeownership and affordable rental housing across the country. Join Fannie Mae to grow your career and help people find a place to call home.

Job Description

In this senior leadership role, you will lead the Digital Product Marketing team and own the strategy, vision, delivery, and performance of Fannie Mae's digital experiences - including our primary digital front door, FannieMae.com. You will play a key role in shaping a cohesive, end‑to‑end digital ecosystem that drives meaningful business outcomes for our audiences and partners. You will help transform Fannie Mae's digital marketing function from a shared services model into a strategic, forward‑thinking partner that delivers innovative digital products and experiences. As a leader on the Digital Marketing and Technology (DMT) team, you will guide digital product owners and analysts, designers, and technology developers while fostering a culture of creativity, collaboration, and excellence. This role requires strong leadership, commercial judgement, excellent change management and influencing skills, and a passion for delivering exceptional and impactful digital experiences.

THE IMPACT YOU WILL MAKE

The Marketing Director - Digital Products role will offer you the flexibility to make each day your own while working alongside people who care so that you can deliver on the following responsibilities:

Digital Product Strategy and Management

• Lead the strategy, vision, delivery, and performance of front-end digital products, including FannieMae.com, ensuring they meet business goals and evolving market needs.
• Oversee end‑to‑end product management - from concept through launch and ongoing optimization.
• Build annual strategic plans and roadmaps that advance enterprise and line‑of‑business objectives.
• Maintain a multi‑year strategy for customer‑focused digital experiences that increase engagement across the digital ecosystem.
• Develop intuitive, compliant, and personalized experiences for business partners in collaboration with digital experience and analytics teams.
• Own the digital content strategy to ensure consistent messaging across channels and maximize SEO/AEO impact.
• Monitor performance by audience and objective, using insights to drive enhancements.
• Lead the full strategy for all corporate websites.

• Cultivate strong relationships with key stakeholders to inform strategy, gain alignment, and drive cross‑organizational buy‑in.
• Partner with Technology and Marketing leadership to ensure talent, capacity, prioritization, and capabilities support strategic goals.
• Collaborate with Marketing and DMT leaders to integrate user feedback, journey mapping, tagging, and taxonomy into the digital strategy.

• Lead the creation and continuous improvement of data‑driven customer journeys.
• Champion the voice of the audience and enterprise in prioritization, design decisions, and strategic discussions.
• Use insights, testing, and analytics to uncover friction points and opportunities.
• Communicate the measurable business impact of digital initiatives to stakeholders and partners.
• Regularly conduct and share competitive and market analyses and apply learnings to business decisions and roadmaps.
• Stay current on digital experience, marketing technology, and industry trends, including emerging AI applications.

• Build, lead, and develop a team of digital product owners and analysts while coordinating with cross‑functional partners in the Business Lines, Marketing, Technology, Design, Analytics, Compliance, and Legal.
• Coach and mentor team members to drive high performance and best‑in‑class execution.
• Align teams around clear goals, outcomes, and execution standards.
• Oversee vendor and partner relationships as needed.

• 8 years of experience in digital product management within financial services or similarly complex/regulated industries, including work transforming digital solutions with marketing technology.
• Proven ability to build and lead digital product teams and deliver large‑scale, cross‑organizational initiatives with multiple complex workstreams.
• Prior experience managing a digital marketing ecosystem with a deep understanding of the impact of a strong content strategy.
• Demonstrated experience coaching and managing a team.
• Strong analytical skills with deep understanding of performance metrics and data storytelling (e.g., Google Analytics).
• Ability to understand and represent audience needs, pain points, and motivations.
• Proven influence with senior leaders and success driving cross‑functional alignment. Can explain complex concepts in simple ways to varying audiences.
• Hands‑on experience with marketing technology stacks, emerging AI capabilities, and connecting those technologies to strategy.
• Solid understanding of SEO and content strategy.
• Comfort working in an ambiguous environment and leading as a change agent.
• Bachelor's degree or equivalent experience.

• Master's degree preferred.
• 10+ years of digital product management experience in financial services or other complex/regulated environments.
• Experience managing multi‑million‑dollar budgets.
• Familiarity with Agile methodologies and modern product development practices.
• Track record of developing and executing strategies for websites or digital solutions that drive sales and strengthen customer relationships.
• 5+ years of experience leveraging digital experience platforms (e.g. Acquia, Drupal, Google Analytics Suite, and Salesforce Marketing Cloud).