Marketing & Customer Experience Lead Associate

Playing an essential role in the U.S. economy, Fannie Mae is foundational to housing finance. Here, your expertise can help fuel purpose-driven innovation that expands access to homeownership and affordable rental housing across the country. Join Fannie Mae to grow your career and help people find a place to call home.

Job Description

As a valued colleague on our team, you will provide expertise and guidance to team members on planning and directing all aspects of marketing policies, objectives, and initiatives.

THE IMPACT YOU WILL MAKE

The Marketing & Customer Experience Lead Associate role will offer you the flexibility to make each day your own, while working alongside people who care so that you can deliver on the following responsibilities:

• Candidate will be responsible for day-to-day management of the marketing event strategy and corresponding activities across multiple in-person and virtual event platforms in support of Fannie Mae's Multifamily business.
• This role will be responsible for formulating and implementing event marketing plans, setting and tracking event budgets, and leading the development of, or providing input to corresponding communication plans and content strategies for Multifamily events.
• Candidate will lead coordination across stakeholders supporting each event, manage cross-project dependencies, and track project timelines to ensure event goals and objectives are met.
• This role will be accountable for partnering with the extended marketing team and its management to set benchmarks, baselines, and goals for the Multifamily marketing event strategy and supporting events to drive insights and establish targets that ensure value-add for the Enterprise as well as Multifamily.
• Representing the Marketing division, this role will be responsible for engaging with Multifamily executives across the business, including both internal and external partners and stakeholders.
• This role will assess and evaluate existing event strategies and plans to identify opportunities for improvement as well as aid in the supervision of workflow and provide feedback and guidance to junior team members on planning and contributions.

THE EXPERIENCE YOU BRING TO THE TEAM

Minimum Required Experiences

• 4 years of experience
• Proven track record with designing and executing complex event marketing strategies/ campaigns, B2B event management experiences a plus.
• Demonstrated project management skills. Experience identifying and selecting strategic options and identifying resources to meet the defined objectives. PMP certification a plus.
• High proficiency in MS Excel; capable of manipulating and analyzing large data sets quickly
• Excellent organizational skill and multitasking ability; adept at managing project plans, resources, and people to ensure successful project completion. Ability to work independently and with teams to meet deadlines.
• Excellent consultative and partnering skills. Experienced in negotiating, persuading others, facilitating meetings, and resolving conflict.
• Excellent relationship management skills including managing and engaging stakeholders, customers, and vendors, building relationship networks, contracting, etc.
• Effective partnership with teams to form a deep understanding of business priorities and translate into event strategies /content that help achieve business outcomes.
• Demonstrated commitment to innovation and change with the willingness to take the initiative to accomplish change.
• Demonstrated commitment to diversity and inclusion.
• Skilled in presenting information and/or ideas to an audience in a way that is engaging and easy to understand.
• Working with people with different functional expertise respectfully and cooperatively to work toward a common goal.

Desired Experience

• Bachelor Degree

Target Salary Range: $107,000 - $139,000 a year

Marketing- Marketing Strategy- Lead Associate

Qualifications
Active Directory (AD), Active Directory (AD), Amazon Web Services (AWS), Artificial Intelligence (AI), Atlassian JIRA, Authentication Management, Backup and Recovery (Software), Business Insight Skills, Business Process Management Skills, Calendar and Scheduling Tools, Cleaning and Transforming Data, Cloud Technology, Collaborating Cross-Functionally, Communicating in Technical Writing, Communicating Technical Information, Communication, Configuration Management (CM), Conflict Resolution, Coordination, Customer and Market Insights, Customer Relationship Management (CRM), CyberArk, Cybersecurity Analysis, Data Analysis, Data Analysis Interpretation {+ 60 more}

Education:
Bachelor's Level Degree (Required)

The future is what you make it to be. Discover compelling opportunities at Fanniemae.com/careers.

For most roles, employees are expected to work onsite on a regular basis at their designated office location. In-office work cadence is determined by your manager. Proximity within a reasonable commute to your designated office location is preferred unless the job is noted as open to remote.

Fannie Mae is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, religion, sex, national origin, disability, age, sexual orientation, gender identity/gender expression, marital or parental status, or any other protected factor. Fannie Mae is committed to providing reasonable accommodations to qualified individuals with disabilities who are employees or applicants for employment, unless to do so would cause undue hardship to the company. If you need assistance using our online system and/or you need a reasonable accommodation related to the hiring/application process, please complete this form.

The hiring range for this role is set forth below. Final salaries will generally vary within that range based on factors that include but are not limited to, skill set, depth of experience, certifications, and other relevant qualifications. This position is eligible to participate in a Fannie Mae incentive program (subject to the terms of the program). As part of our comprehensive benefits package, Fannie Mae offers a broad range of Health, Life, Voluntary Lifestyle, and other benefits and perks that enhance an employee's physical, mental, emotional, and financial well-being. See more here.

Requisition compensation:
107000
to
139000

Client-provided location(s): Washington, DC

Job ID: Fannie-JR2017

Employment Type: FULL_TIME

Posted: 2025-12-19T19:57:00