B2B Integrated and Partner Marketing Senior Associate

Playing an essential role in the U.S. economy, Fannie Mae is foundational to housing finance. Here, your expertise can help fuel purpose-driven innovation that expands access to homeownership and affordable rental housing across the country. Join Fannie Mae to grow your career and help people find a place to call home.

Job Description

As a valued colleague on our Single-Family Marketing team, you will contribute to planning and implementing all aspects of marketing policies, objectives, and initiatives for the products and services used by our sellers and servicers. You will work closely with the Single-Family Market Engagement team and internal subject matter experts to effectuate change through marketing programs that inspire action.

The B2B Integrated and Partner Marketing Senior Associate will play a pivotal role in shaping and executing strategic marketing initiatives that drive business growth, enhance customer engagement, and elevate the Fannie Mae brand. You'll thrive in a dynamic environment where innovation, data-driven decision-making, and customer-centricity are key. Your work will directly impact how we communicate with our clients and partners, promote our products and services, and deliver value to the mortgage finance ecosystem.

THE IMPACT YOU WILL MAKE

This B2B Integrated and Partner Marketing Senior Associate role will offer you the flexibility to make each day your own while working alongside people who care so that you can deliver on the following responsibilities:

• Strategic Marketing: Develop and execute B2B marketing strategies that align with business goals and enhance customer experience.
• Performance Marketing & Optimization: Lead performance-driven marketing initiatives across owned channels (email, newsletters, social, website), using data and analytics to optimize campaigns and drive measurable results.
• Sales Enablement and Collateral Development: Create compelling sales collateral, flyers, fact sheets, talking points, event collateral, and other marketing assets that support business development and customer engagement efforts.
• End-to-End Journey Mapping: Collaborate with cross-functional teams to design and implement marketing strategies that support the entire customer journey-from initial engagement to driving usage and adoption.
• Owned Channel Strategy: Manage and optimize outreach through Fannie Mae's owned channels, including email marketing, social media, new customer onboarding, user experience, and website content, ensuring consistency and effectiveness.
• Customer and Market Insights: Conduct and apply market research and customer insights to inform marketing strategies, messaging, and product, policy, and/or technology positioning.
• Brand Stewardship: Strengthen the Fannie Mae brand by positioning products and services in ways that resonate with our B2B audiences and deliver meaningful value.

• 2 years' related experience in B2B marketing and supporting digital and brand marketing.
• Experience developing and executing multi-channel marketing strategies, including email, social media, display, SEO, and web.
• Strong background in sales enablement, including the creation of marketing collateral and tools that support sales teams.
• Skilled in marketing analytics, including interpreting data, benchmarking, and deriving actionable insights to help drive campaign optimizations and improve marketing outcomes.
• Excellent communication and storytelling skills-able to craft compelling narratives and deliver them across various formats and audiences.
• Strong project management capabilities, with experience leading cross-functional initiatives and managing timelines and resources.
• Collaborative mindset with experience in cross-functional team environments and stakeholder engagement.
• Self-starter, proactive, and comfortable navigating ambiguity-able to juggle multiple priorities and lead initiatives from concept to execution.
• Proficiency in Excel and PowerPoint.

• Bachelor's degree or equivalent.
• 4-6 years related experience preferred.
• Prior experience working in a regulated environment and/or in financial services or mortgage finance a plus.
• Skilled in using AI-powered personalization engines to tailor messaging across borrower and lender segments.
• Preferred experience using Workfront, SharePoint, Salesforce, Allego, Acquia, Google Analytics, CVENT, and Confluence.
• Familiarity with marketing automation platforms and analytics tools is a plus.