Senior Marketing Manager (m/f/d)

Company Description

Experian is a global data and technology company that empowers people and businesses around the world. With our unique combination of data, analytics and software, we have established ourselves as one of the leading service providers for risk, fraud and identity management in the DACH region.

Experian gives individuals better access to financial services such as loans, insurance, mobile phone contracts and online shopping. We help companies of all sizes and industries make smarter decisions, lend more responsibly and protect themselves and their customers from identity fraud and crime.

We invest in our talented people and new, advanced technologies to harness the power of data and drive innovation. We employ 22,500 people in 32 countries and are a FTSE 100 company listed on the London Stock Exchange (EXPN). Our headquarters are in Dublin, Ireland.

• You take ownership of the strategic development of our demand generation and contribute your ideas from concept to execution:
• Development, management, and continuous optimization of a one- to multi-year marketing strategy in alignment with executive leadership and relevant stakeholders.
• Responsibility for strategic lead generation in close collaboration with sales leaders across different markets, covering the entire funnel, and defining and implementing measures to improve lead quality and quantity.
• Planning, execution, and optimization of campaigns across various channels, including performance analysis and ongoing fine-tuning, making sure to define and monitor achievement of success metrics
• Analysis of market trends, competitive activities, and customer needs as a foundation for evolving the marketing strategy, closely integrated with regional/local product management and local sales teams.
• Independent management of external agencies and service providers.
• Shaping of processes, content creation, and event planning.
• Use and further development of our MarTech platforms Eloqua and Salesforce for data-driven, scalable marketing.

• Proven track record of at least 10 years in B2B marketing, including KPIs and your individual contribution.
• Excellent proficiency in working with CRM and marketing automation tools is required; experience with Salesforce and Eloqua is a plus.
• Experience in tech marketing or data-driven business models as well as in complex matrix organizations
• Excellent German and English skills, both written and spoken, as you'll regularly collaborate with international colleagues.

• Strong communication skills combined with assertiveness and confident presence.
• Creativity and initiative - you contribute your own ideas and proactively drive topics forward.
• A structured working style and a strong sense for processes, KPIs, and priorities.
• Potential for functional leadership and development of marketing team members and projects within the organization, acting as a sparring partner, source of inspiration, and coach for your colleagues.