Senior Director of Demand Generation (Remote)
Yesterday• Flexible / Remote
Costa Mesa, CA
Company Description
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more. Experian invests in people and new advanced technologies to unlock the power of data. We have an amazing team of 25,200 people in 32 countries.
Description
Join Experian as a Senior Director of Demand Generation and help shape the future of our Insurance growth strategy. You will lead cross-channel demand generation efforts, guide experimentation and optimization, and partner with analytics and product teams to bring measurable, scalable impact. You will be a people manager with direct reports and you'll report to our Vice President, Insurance Services.
Your responsibilities will include:
- New Channel & Lead Source Enablement
- Evaluate and pilot new acquisition channels, platforms, and lead sources in partnership with channel owners
- Design structured test-and-learn frameworks for exploratory channels
- Build channel pilot plans and strategy, success criteria, and scale or kill recommendations
- Build documentation, plans, and enablement materials to grow successful pilots
- Channel Execution Support
Want more jobs like this?
Get Business Operations jobs in Flexible / Remote delivered to your inbox every week.
- Manage a large marketing portfolio spanning multiple channels and partners driving to Experian Insurance
- Improve execution standards across channel owners and performance marketing teams, ensuring best practices in optimization, testing, and scaling
- Set direction on budget allocation, pacing frameworks, and performance diagnostics
- Standardize processes and operating rhythms across channels
- Partner with analytics and decision science teams to improve targeting, segmentation, and lead scoring
- Promote optimization of decision systems, including routing and bidding logic
- Translate funnel and cohort insights into relevant recommendations
- Manage demand forecasting and scenario planning across channels, connecting spend, lead volume, conversion, partner capacity, and ROAS assumptions to inform growth strategy, budget allocation, and scale-versus-efficiency tradeoffs.
- Establish experimentation frameworks across channels
- Partner with Product to prioritize and guide testing of marketing UX to improve customer conversion
- Ensure insights from pilots are embedded into ongoing execution
- Combine cross-channel insights to inform and prioritize growth investment
Qualifications
- 10+ years of experience in performance marketing or growth
- Experience managing vendor relationships
- Experience launching and scaling new channels
- Knowledge of personal lines insurance industry and competitive landscape
- Demonstrated analytical and project management skills
Additional Information
Benefits/Perks:
- Great compensation package and bonus plan
- Core benefits including medical, dental, vision, and matching 401K, life and disability insurance, and family leave
- Flexible work environment, ability to work remote, hybrid or in-office
- Flexible time off including volunteer time off, vacation, sick and 12-paid holidays
- Explore all our exciting benefits here: https://yourexperianbenefits.com/cand-index.html
Our uniqueness is that we celebrate yours. Experian's people first, inclusive and purpose-driven culture is multi award-winning; World's Best Workplaces™ 2025 (Fortune Global Top 25), Great Place To Work™ in 26 countries to name a few. Check out Experian Life on social or explore our Careers Site to understand why. Experian is also proud to be an Equal Opportunity and Affirmative Action employer. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
#LI-Remote This is a remote position.
Client-provided location(s): Flexible / Remote, Costa Mesa, CA
Job ID: Experian-744000132248469
Employment Type: FULL_TIME
Posted: 2026-06-16T18:38:21
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- Life Insurance
- Short-Term Disability
- Long-Term Disability
- HSA With Employer Contribution
- FSA
- HSA
- Pet Insurance
- Mental Health Benefits
Parental Benefits
- Birth Parent or Maternity Leave
- Adoption Assistance Program
- Family Support Resources
- Adoption Leave
- Non-Birth Parent or Paternity Leave
- Fertility Benefits
Work Flexibility
- Hybrid Work Opportunities
- Remote Work Opportunities
- Flexible Work Hours
Office Life and Perks
- Casual Dress
- Commuter Benefits Program
Vacation and Time Off
- Paid Holidays
- Personal/Sick Days
- Volunteer Time Off
- Paid Vacation
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Company Equity
- Performance Bonus
- Stock Purchase Program
Professional Development
- Leadership Training Program
- Tuition Reimbursement
- Promote From Within
- Shadowing Opportunities
- Access to Online Courses
- Internship Program
- Work Visa Sponsorship
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Employee Resource Groups (ERG)
- Unconscious Bias Training
- Diversity, Equity, and Inclusion Program