Customer Marketing Executive

Company Description

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more. Experian invests in people and new advanced technologies to unlock the power of data. We have an amazing team of 25,200 people in 32 countries.

Description

Why this role is important to us

Our CRM team plays an important role in helping customers better manage their financial wellbeing. Using customer insight, data and creativity, you will deliver engaging and relevant communications that bring our products and services to life. By creating meaningful customer experiences across multiple touchpoints, you will help promote engagement, loyalty and long-term customer value.

This is a hybrid role reporting into our Senior Customer Marketing Manager.

• Develop and deliver CRM campaigns across email, SMS, push notifications and direct mail.
• Create compelling customer journeys and messaging that deliver a consistent experience across channels.
• Manage campaigns end-to-end, including planning, execution, reporting and optimisation.
• Use customer insight and performance data to improve targeting, engagement and campaign effectiveness.
• Partner with our teams and external agencies to ensure all campaigns meet business, brand and compliance requirements.

• Experience managing CRM or customer marketing campaigns from development through to delivery and optimisation.
• Knowledge of using customer data and insights to improve campaign performance.
• Experience working across direct marketing channels, including email, SMS, push notifications and direct mail.
• Experience using CRM and marketing automation platforms such as Salesforce, Oracle or Marketing Cloud.

• A customer-focused marketer with experience understanding customer behaviour and delivering engaging experiences.
• A confident communicator who enjoys collaborating with partners across multiple teams.
• Detail-oriented, commercially minded and motivated by continuous improvement and results.

• Hybrid working - 40% office based
• Great compensation package and discretionary bonus
• Core benefits include Pension, Bupa healthcare, Sharesave Scheme and more
• 25 days annual leave with 8 bank holidays and 3 volunteering days. You can purchase additional annual leave.