Marketing Measurement & Analytics Director

Overview

As we continue to build a team that drives us forward, Enterprise Mobility's Global Marketing Team is excited to announce the opening of a Marketing Measurement & Analytics Director!

Are you passionate about leading a marketing measurement and analytics discipline to strategically develop and implement a best-in-class practice? We are seeking a dynamic and strategic Marketing Measurement & Analytics Director to join our team. In this role, you will lead the development and implementation of a comprehensive marketing measurement and analytics strategy that connect marketing outcomes to business impact. You will be a thought partner at the forefront of developing actionable metrics and insights for global marketing, digital commerce and experience.

This position is located at our Corporate Headquarters in Clayton, MO.

Enterprise offers an excellent benefits package with market-competitive pay, comprehensive healthcare packages, 401k matching & profit sharing, schedule flexibility, paid time off, and organizational growth potential.

Compensation decisions will be made based on factors that include but are not limited to experience, education, location and skill level.

Company Overview

Enterprise Mobility is a leading provider of mobility solutions, owning and operating the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands through its integrated global network of independent regional subsidiaries. Enterprise Mobility and its affiliates offer extensive car rental, carsharing, truck rental, fleet management, retail car sales, as well as travel management and other transportation services, to make travel easier and more convenient for customers.

Privately held by the Taylor family of St. Louis, Enterprise Mobility together with its affiliate Enterprise Fleet Management manages a diverse fleet of 2.4 million vehicles and accounted for nearly $39 billion in revenue through a network of more than 9,500 fully-staffed neighborhood and airport rental locations in more than 90 countries and territories.

Responsibilities

• Pragmatic Strategic Leadership: Develop and implement a global marketing measurement and analytics strategy that aligns marketing outcomes with business impact
• Team Development: Motivate and develop a high-performing team to think strategically and act tactically, ensuring clear communication of insights and story line
• Stakeholder Alignment: Partner with and gain alignment from stakeholders on measurement methodologies, metrics and measurement ecosystem
• Strategy & Team Leadership: Lead the marketing measurement and analytics team, providing insights, interpretation of data and recommendations to achieve business goals and optimize ROAS/KPIs
• Measurement: Lead Marketing Mix Modeling, attribution and other initiatives globally for multiple lines of business to optimize resource allocation
• Innovation: Develop new strategies and evolve test-and-learn experiments with emerging measurement approaches and tools
• Insight Generation: Create and manage actionable metrics and insights to evaluate the effectiveness of marketing efforts across various channels
• Collaboration: Work closely with global teams, including Marketing, Data & Analytics, corporate resources, and external agencies to drive effective evaluation and optimization of marketing efforts
• Emerging Technologies: Assess and recommend emerging technologies and supplemental data to improve business outcomes
• Exploration: Develop capabilities and skills to proactively explore trends and develop insights to help inform strategic recommendations
• Regulations: Proactively assess and formulate a perspective on industry and regulatory changes impacting measurement

• Bachelor's Degree in Marketing, Statistics, Finance, Engineering, Economics, Computer Science or related quantitative field
• Must have 10+ years of marketing, measurement, media, or analytics supporting annual spend of $25M+, whether through advertiser, agency, or measurement vendor (e.g., Nielsen, comScore, etc.) experience
• Must have 5+ years experience in marketing measurement tools that track and analyze marketing performance and developing MMM and Multi-Touch Attribution
• Must have 5+ years of leading both direct and matrixed teams
• Must have experience with structured & unstructured data including first & third party and how to transform into strategic insights
• Expertise with translating marketing results with business outcomes
• Previous experience conducting strategic analysis with Senior Leadership
• Must be authorized to work in the United States and not require work authorization sponsorship by our company for this position now or in the future

• Master's Degree in Marketing, Statistics, Finance Engineering, Economics, Computer Science or related quantitative field