Marketing Manager Temporal Maternity Leave

Position Summary

• Defines the Marketing Strategy for the Brand in the Affiliate
• Builds and drives the 360° consumer marketing plan across all media channels
• Drives A&P mix optimization
• Defines the Consumer Journey(s) combining all communication and distribution channels

DP & forecasting

Merchadising focus and priorities

Job Description

ENSURE CONSUMER MARKETING STRATEGY RELEVANCY IN EMEA

• Defines and owns the Consumer Calendar (launches, key shopping moments, retailers activations...) for all channels, working closely with Product Marketing, Trade, Online and Commercial teams

• Build consumer marketing calendar including A&P quarter and priorities

• Push the collaboration with OL with the 360-degree approach

• Working with Product Marketing Manager to support the strategy (360 file, Launch report, templates for ad-hoc request etc.)

• Budget elaboration,

• Consumer Engagement strategy, aligning Media, communication and CRM strategy with budget guidelines

• Collaborate with Online manager to drive Online growth and ensure consistency with media activations (digital, social and traditional) and in-store activations.

• Ensure VM consistency within all touchpoints and ensure assets delivery for each touchpoint.

• Analyze sell-out results (NPD, Retail Sales dashboard) and share consumer/market learnings.

MAXIMIZE BRAND AWARENESS AND CONVERSION VIA ADAPTED MESSAGES AND TOUCHPOINTS

• Identify new local opportunities to reach new consumer segments.

• Develop digital, social and CRM focus.

• Leads and orchestrates Paid, Owned and Earned activities, giving clear guidelines and objectives and ensuring smooth flow of information.

• Lead consumer insights and data, infusing the overall team.

• Define 'sampling strategy' and collaborate with Product Marketing Manager to ensure consistent FC and usage plan.

Qualifications

Work Experience & Profile

× Strategic vision

× Expertise of cosmetic industry

× Marketing & Digital background

× Excellent communication skills

× Passion for beauty and sensitivity to luxury

Job Requirements & Qualifications

5+ years of experience

Fluent English

Job: Marketing
Primary Location: Europe, Middle East, Africa-ES-MD-Madrid
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 247358