Marketing Manager Temporal Maternity Leave

Position Summary

• Defines the Marketing Strategy for the Brand in the Affiliate
• Builds and drives the 360° consumer marketing plan across all media channels
• Drives A&P mix optimization
• Defines the Consumer Journey(s) combining all communication and distribution channels

DP & forecasting

Merchadising focus and priorities

Job Description

ENSURE CONSUMER MARKETING STRATEGY RELEVANCY IN EMEA

• Defines and owns the Consumer Calendar (launches, key shopping moments, retailers activations...) for all channels, working closely with Product Marketing, Trade, Online and Commercial teams

• Build consumer marketing calendar including A&P quarter and priorities

• Push the collaboration with OL with the 360-degree approach

• Working with Product Marketing Manager to support the strategy (360 file, Launch report, templates for ad-hoc request etc.)

• Budget elaboration,

• Consumer Engagement strategy, aligning Media, communication and CRM strategy with budget guidelines

• Collaborate with Online manager to drive Online growth and ensure consistency with media activations (digital, social and traditional) and in-store activations.

• Ensure VM consistency within all touchpoints and ensure assets delivery for each touchpoint.

• Analyze sell-out results (NPD, Retail Sales dashboard) and share consumer/market learnings.

MAXIMIZE BRAND AWARENESS AND CONVERSION VIA ADAPTED MESSAGES AND TOUCHPOINTS