What You Will Achieve
- Develop strategic roadmaps, marketing programs, media schedule and promotion plans, with the end goal of driving incremental revenue, acquiring potential customers and generating additional mass brand awareness
- Guide and supervise the marketing team to ensure efficient implementation of marketing new products, FSS and key door focus with targets achieved
- Monitor and analyze all performance metrics related to the omnichannel, index on consumer experience, etc.
- Develop a consumer-centric brand program to strengthen local customer engagement and brand awareness and to maximize the effectiveness and profitability of FSS
- Take the lead of all aspect of marketing programs and collaborate with Commercial and Education teams to develop a strong program year-round in driving the effectiveness of promotion and consumer events to complement key launches and re-promotes
- Build a strong retail marketing team to create the best business synergy with key retailers
- Ensure timely accurate forecasting and availability of saleable and non-saleable stocks for promotional programs, control and maintain healthy stock levels, promotional stock usage and obsolescence
- Assist Brand General Manager in developing annual advertising and promotion budget for individual marketing programs, monitoring overall spending for within approval budget
- Follow up with Brand General Manager for local pricing strategies and conduct regularly competitive pricing and make recommendations
- Develop omnichannel strategies and monitor/evaluate online marketing programs to support product launches
- Develop and review CRM strategies and mailing calendar to increase the brand's customer retention and drive more visits to counters and FSS
- Visit stores regularly to check on
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- Effectiveness of marketing programs and promotions
- Competitive activity
- Retailer's satisfaction with co-op activity
Qualifications
What You Will Need
- Bachelor's Degree with a focus in Marketing, Business or equivalent
- Minimum of 10 years of experience including driving demand and presenting marketing plans at a senior level
- Creative with the ability to think big and outside the box to envision ideas that can meet business objectives and optimize strategy and campaign execution in an ambiguous environment
- Strong communicator and presenter with entrepreneurial mindset
- Strong leadership and problem-solving skills
- Strong interpersonal skills with a demonstrated ability to build and develop strong long standing internal and external relationships and be able to 'manage up'
- Ability to multi-task, prioritize workload, work independently, and complete tasks under time pressure
- Excellent command of English and Chinese
Why Join Us
We provide market-competitive packages and trainings to our staff to ensure they are well-rewarded with room to excel in their career:
- Opportunities to learn and lead: we provide on-the-job trainings to ensure employees are equipped with the most up-to-date skillsets and knowledge
- Career Development: we work with you to advance your career through short-term assignments, relocations and new experiences.
- Work-life balance as a priority: we offer benefits and implement policies to help employees balance their personal and professional priorities, including flexible working hours, enhanced parental leave, pension and product discounts.
Who We Are
We are the global leader in prestige beauty -delighting consumers with transformative products and experiences, inspiring them to express their individual beauty through our high-touch offerings. We are a brand-led business and the only company focused solely on prestige makeup, skin care, fragrance and hair care with a diverse portfolio of 25+ brands sold in approximately 150 countries and territories. Infused throughout our organization is a passion for creativity and innovation - a desire to push the boundaries and invent the unexpected - as we continue the bold work of our founder Estée Lauder.
We are a values-driven organization. Our actions are rooted in the Lauder Family values of respect for the individual, uncompromising ethics and integrity, generosity of spirit and fearless persistence. Building on these core values we also abide by the following principles:
- Unwavering commitment to quality and excellence.
- Infusing creativity and innovation throughout all aspects of the business.
- Nurturing and developing world-class talent.
- Cultivating an inclusive and diverse workplace.
- Acting responsibly and caring for the communities we serve.
Job: Marketing
Primary Location: Asia Pacific-CN-HK-Yau Tsim Mong
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 242929