Assistant Media Manager
3+ months ago• Lanzhou, China
What You Will Achieve
- Develops the HK&M Affiliate's full-funnel media strategy across paid, owned and earned platforms, and supports Brand teams to improve their media planning, execution and measurement targeting both local and Chinese travelling consumers.
- Leads Affiliate governance for influencer and eventing marketing strategies across Brands.
- Maintains Influencer analytics platforms and supports usage across Brands to monitor Influencer Marketing ROI.
- Reviews media plans and consumer marketing strategies for Brands, and identifies opportunities for greater efficiency, effectiveness and local context.
- Tracks Brand media investments and measures their return separately for each Brand; develops actionable recommendations to continuously improve media effectiveness.
- Has ownership of local media and China market landscaping, competitive benchmarking.
- Manages local media and influencer agency relationships. Defines agency requirements necessary to implement the Affiliate's media strategy.
- Leads relationship with media platforms (e.g. Google, Little Red Book) to leverage best practice and regional joint business partnerships.
Qualifications
What You Will Need
- Bachelor's Degree with a focus in Media, Marketing, Communication or equivalent
- Minimum of 8 years of experience in media planning, digital marketing, PR and influencer marketing experience, preferably in Beauty/ Luxury Retail/ FMCG fields
- Hands on experience with customer-related analytic projects and knowledge on how to measure marketing activities and customer metrics
- Familiar with media and influencer analytics platforms (e.g. Media Tool, Google Analytics, Traackr)
- Able to understand consumer and business needs and translate into actions
- Able to confidently communicate and collaborate with key stakeholders in brand and commercial team
- Able to drive changes by influencing, inspiring, teaching, and collaborating
- Excellent command of English and Chinese
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Job: Marketing
Primary Location: Asia Pacific-CN-HK-
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 2314399
Client-provided location(s): Lanzhou, China
Job ID: ELC_Beauty-2314399
Employment Type: FULL_TIME
Posted: 2023-11-22T23:51:42
Perks and Benefits
Health and Wellness
Parental Benefits
Work Flexibility
Office Life and Perks
Vacation and Time Off
Financial and Retirement
Professional Development
Diversity and Inclusion