Marketing Specialist, Large Customers

EBSCO Information Services (EBSCO) delivers a fully optimized research experience, seamlessly integrated with a powerful discovery platform to support the information needs and maximize the research experience of our end-users. Headquartered in Ipswich, MA, EBSCO employs more than 2,700 people worldwide, with most embracing hybrid or remote work models. As an AI-enabled service leader, we thrive on innovation, forward-thinking strategies, and the dedication of our exceptional team. At EBSCO, we're driven to inspire, empower and support research. Our mission is to transform lives by providing reliable and relevant information - when, where and how people need it. We're seeking dynamic, creative individuals whose diverse perspectives will help us achieve this global, inclusive mission. Join us to help make an impact.

• Support EBSCO's Premier Partnership program, coordinating proactive marketing plans and activities for participating large and strategic customer accounts.
• Serve as a day-to-day marketing contact for assigned customers, helping understand their priorities, coordinate requests, communicate next steps, and provide a responsive and professional customer experience.
• Partner with Sales and Marketing teams to develop and execute customized marketing activities that support customer priorities, product awareness, engagement, and adoption.
• Coordinate customer-specific marketing projects, including email campaigns, webinars, events, promotional campaigns, presentations, digital materials, and other communications.
• Write, edit, and proofread customer-facing communications and promotional materials, adapting EBSCO messaging and content for specific customer audiences and needs.
• Manage marketing projects from request through completion, including gathering requirements, coordinating internal resources, maintaining timelines, communicating status, and ensuring deliverables are completed accurately and on time.
• Coordinate ad hoc marketing requests from large and strategic customers, working across Marketing to identify the appropriate resources and solutions.
• Help coordinate market and customer newsletters, including gathering content, managing schedules, reviewing materials, and supporting distribution.
• Support management of the Large Customer Marketing budget, including tracking expenses, coordinating invoices, and maintaining accurate budget information.
• Help track and report on program activity, customer engagement, and marketing results to demonstrate the impact of Large Customer Marketing programs.
• Identify opportunities to improve processes, templates, resources, and workflows that make it easier to provide consistent and scalable marketing support to strategic customers.

• 2+ years of experience in marketing, communications, customer marketing, account management, customer success, project coordination, or a related field.
• Experience managing multiple projects, stakeholders, priorities, and deadlines while maintaining close attention to detail.
• Excellent writing, editing, and proofreading skills and can develop clear, polished, and professional customer-facing communications.
• Must be a confident communicator who can build productive relationships with customers and colleagues at different levels of an organization.
• Must have a customer-service mindset and understand the importance of responsiveness, professionalism, attention to detail, and follow-through when supporting important customer relationships.

• Bachelor's degree in marketing, communications, business, English, public relations, or a related field, or equivalent professional experience.
• Experience taking a customer request or business need, determining the appropriate next steps, and coordinating the people and resources needed to move the work forward.
• Experience supporting large, strategic, enterprise, or high-value customer accounts.
• Experience in customer marketing, account-based marketing, customer success, or account management.
• Experience coordinating customer-facing campaigns, webinars, events, newsletters, or other marketing programs.
• Familiarity with CRM and project management platforms.
• Experience tracking budgets, project expenses, or program performance.
• An interest in information services, research, libraries, education, SaaS, or other complex B2B products and services.
• Familiarity with AI-assisted tools and an interest in thoughtfully using emerging technologies to improve marketing, writing, research, and project workflows.