Regional Marketing Manager - West Region
Yesterday• San Leandro, CA
Eaton's ES AMER ARS division is currently seeking a Regional Marketing Manager - West Region. This role will lead and manage the commercial marketing strategies focused on demand creation and customer affinity within targeted application segments and an assigned sales region. Communication with various stakeholders (i.e. Sales, Distributors, Contractors, OEMs, and Electrical Sector Channel Management) will be accomplished via face to face/virtual meetings, training, new product introduction, and issue resolution that supports the goal of exceeding annual Profit Plan Sales and Market Share growth objectives.
Partnerships with various Product Line Marketing, Regional Channel Directors, Satellite Business Unit Managers, and Field Sales Managers will be required to develop and implement segment focused sales and distribution strategies. The Regional Marketing Manager will be responsible for gathering and consolidating customer and market input as well as actively participating in the annual Strategic Planning process.
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This position can be based out of Los Angeles, CA / San Francisco, CA / Phoenix, AZ / Seattle, WA / Denver, CO. Relocation assistance will be offered for qualified candidates within the United States. The expected travel for this role is 50-75% annually.
What you'll do:
- Implement marketing and sales strategies to drive revenue growth for CPA products. Primary responsibilities are base Commercial Distribution Products & Assemblies products (panels, switches, transformers, Busway, ATS) and integrated assemblies.
- Negotiate and execute strategic conversions and new partnerships with key customers.
- Develop, implement, and refine go-to-market strategies for assigned CPA product lines, including marketing campaigns, channel expansion, and sales force and channel training programs.
- Collaborate with the Strategic Pricing Team/Manager and Product Lines to develop and implement strategic pricing processes and pricing strategies to maximize sales volume, share, and margin.
- Develop and provide subject matter expertise for base commercial product lines - serve as primary point of contact with sales, channel, and customers to evaluate, prioritize, develop, manage and implement CPA's overall growth strategies.
- Create and lead execution of product launches including messaging, launch programs and deliverables, coordination with sales for target customers, pipeline loading, and revenue generation.
- Provide support for profit plan processes regarding commercial programs and activities.
- Coordinate the division VOC generation for CPA products and services providing input for NPD roadmaps within the assigned geography.
- Partner with engineering, NPD and commercial teams to prepare and present business reviews to senior management regarding progress, opportunities, and roadblocks.
- Actively consolidate and communicate aggregated market and competitive intelligence.
- Act as division liaison with sales and other divisions; Sales pipeline management support for Product Lines and NAS.
- Lead and manage training and field support for CPA assigned products and services.
- Provide input regarding improvements to front end systems and services supporting the CPA business. Be aware of competitive capabilities and provide input to the CPA Front End Systems manager and individual Product Lines.
- Provide input regarding customer facing documentation of CPA products and services in the defined geography including but not limited to technical documents and online information.
Qualifications:
Required (Basic) Qualifications:
- Bachelor's degree from an accredited institution.
- 5 years experience in sales or marketing.
- Valid driver's license.
- Eaton will not consider applicants for employment immigration sponsorship or support for this position. This means that Eaton will not support any CPT, OPT, or STEM OPT plans, F-1 to H-1B, H-1B cap registration, O-1, E-3, TN status, I-485 job portability, etc.
Preferred Qualifications:
- Bachelor's degree in engineering, business, sales, marketing or technical degree.
- MBA
- 5 years' experience in sales or marketing in electrical industry
Position Criteria:
- Technical understanding of electrical equipment and applications
- Ability to build and maintain strong relationships.
- Aptitude for supporting multiple projects simultaneously
- Excellent presentation skills and public speaking experience.
- Ability to work effectively in team environment and independently without direct supervision
- Excellent communication, organizational and interpersonal skills.
- Able to travel up 50-75% of the time.
The application window for this position is anticipated to close on 1/16/26.
The compensation range for this full-time position includes base pay and target sales performance incentive. This position has a target total compensation range of $118,749 - $174,166.
Base salaries are based upon candidate skills, experience, and qualifications, as well as market and business considerations.
We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.
Eaton believes in second chance employment. Qualified applicants with arrest or conviction history will be considered regardless of their arrest or conviction history, consistent with the Los Angeles County Fair Chance Ordinance, the California Fair Chance Act and other local laws.
You do not need to disclose your conviction history or participate in a background check until a conditional job offer is made to you. After making a conditional offer and running a background check, if Eaton is concerned about conviction that is directly related to the job, you will be given the chance to explain the circumstances surrounding the conviction, provide mitigating evidence, or challenge the accuracy of the background report.
To request a disability-related reasonable accommodation to assist you in your job search, application, or interview process, please call us at 1-800-836-6345 to discuss your specific need. Only accommodation requests will be accepted by this phone number.
We know that good benefit programs are important to employees and their families. Eaton provides various Health and Welfare benefits as well as Retirement benefits, and several programs that provide for paid and unpaid time away from work. Click here for more detail: Eaton Benefits Overview. Please note that specific programs and options available to an employee may depend on eligibility factors such as geographic location, date of hire, and the applicability of collective bargaining agreements.
Client-provided location(s): San Leandro, CA
Job ID: Eaton-54793Hayward
Employment Type: OTHER
Posted: 2026-01-09T18:37:28
Perks and Benefits
Health and Wellness
- Health Insurance
- Health Reimbursement Account
- Dental Insurance
- Vision Insurance
- Life Insurance
- Short-Term Disability
- Long-Term Disability
- FSA
- HSA With Employer Contribution
- Fitness Subsidies
- On-Site Gym
- Pet Insurance
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Birth Parent or Maternity Leave
- Adoption Assistance Program
Work Flexibility
- Flexible Work Hours
- Remote Work Opportunities
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- On-Site Cafeteria
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
- Summer Fridays
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Relocation Assistance
- Financial Counseling
Professional Development
- Tuition Reimbursement
- Promote From Within
- Mentor Program
- Shadowing Opportunities
- Access to Online Courses
- Internship Program
- Work Visa Sponsorship
- Leadership Training Program
- Associate or Rotational Training Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)