Marketing Manager - Brand, Channel & Communications
3 days ago• Mumbai, India
What you'll do:
This position is responsible for driving Eaton's brand visibility, channel engagement and communication initiatives across assigned segments and product groups. The role leads channel marketing programs, partner engagement activities, public relations, thought leadership, retail activation and agency management. The incumbent works closely with channel sales teams, distributors, dealers, corporate communication teams and external agencies to strengthen Eaton's market presence and brand equity.
- Product / Solutions Level responsibility
- Power Quality Products and Solutions, Single and Three Phase UPS, DC Architecture Products, Service offerings
- Brand & Corporate Communications
- Develop and execute annual branding and communication plans.
- Drive thought leadership programs and industry visibility initiatives.
- Manage trade media engagement and external communication activities.
- Ensure adherence to Eaton brand guidelines and governance standards. - Channel & Retail Marketing
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- Develop and execute distributor communication programs.
- Drive partner campaigns and channel marketing initiatives.
- Manage dealer programs and channel-led events.
- Create partner toolkits and partner newsletters.
- Strengthen channel engagement and participation.
- Lead retail channel activation programs.
- Execute launch campaigns for retail business initiatives.
- Drive in-store branding and visibility activities.
- Manage creative agency relationships and deliverables.
- Coordinate agency resources and workload management.
- Validate and process agency bills.
- Ensure timely execution of creative requirements.
- Manage development of brochures, flyers, videos, whitepapers, infographics and presentations for assigned portfolio.
- Support product launches and customer communication activities.
- Develop customer-facing communication assets.
- Support integrated marketing campaigns.
- Collaborate with sales teams, product managers and global marketing teams.
- Coordinate regional and global marketing alignment activities.
- Manage vendors supporting assigned responsibilities.
- Coordinate press releases and media communications.
- Manage media relationships and publication opportunities in collaboration with corp com.
- Drive award nominations and industry recognition programs.
- Support leadership visibility initiatives.
Qualifications:
B.E. (Electrical/Electronics preferred) + MBA Marketing
4 - 8 years of experience in B2B marketing, brand management, channel marketing, partner marketing, communications and agency management.
Skills:
Mandatory Experience - Working with enterprise-grade industrial UPS company which operates through direct enterprise accounts
- Electrical industry knowledge
- Brand management
- Channel marketing programs
- Public relations and media engagement
- Content development and creative management
- B2B marketing communications
- Strong communication and influencing skills
- Stakeholder management
- Vendor and agency management
- Project management
- Strategic thinking
- Collaboration and execution excellence
Client-provided location(s): Mumbai, India
Job ID: Eaton-76770Mumbai
Employment Type: OTHER
Posted: 2026-11-03T18:48:04
Perks and Benefits
Health and Wellness
- Health Insurance
- Health Reimbursement Account
- Dental Insurance
- Vision Insurance
- Life Insurance
- Short-Term Disability
- Long-Term Disability
- FSA
- HSA With Employer Contribution
- Fitness Subsidies
- On-Site Gym
- Pet Insurance
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Birth Parent or Maternity Leave
- Adoption Assistance Program
Work Flexibility
- Flexible Work Hours
- Remote Work Opportunities
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- On-Site Cafeteria
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
- Summer Fridays
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Relocation Assistance
- Financial Counseling
Professional Development
- Tuition Reimbursement
- Promote From Within
- Mentor Program
- Shadowing Opportunities
- Access to Online Courses
- Internship Program
- Work Visa Sponsorship
- Leadership Training Program
- Associate or Rotational Training Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)