Marketing Communications Specialist
What you'll do:
As a Marketing Communications Specialist within Eaton's Electrical Sector Americas Central Marketing Communications (Marcom), you will be an integral member of a cross-functional Agile team focused on delivering high-impact marketing solutions. Whether your focus is on product or demand generation marcom, you will collaborate with product owners (marcom managers), internal and external designers, analysts, and other content developers to iteratively build, test, and refine marketing communications that drive business outcomes.
This role is ideal for a creative and analytical professional who thrives in a fast-paced, Agile environment and is passionate about delivering customer-centric marketing experiences. The successful candidate is comfortable working in a highly matrixed environment, has outstanding project management skills and has knowledge of digital and traditional marketing communications and brand management.
Job Responsibilities
As a Marketing Communications Specialist, you will:
• Collaborate in Agile ceremonies including sprint planning, daily stand-ups, sprint reviews, and retrospectives to ensure alignment and continuous improvement.
• Translate user stories into actionable tasks and deliverables that support product launches, demand generation campaigns, and sales enablement initiatives.
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• Develop creative briefs and iterate on marketing deliverables such as web pages, product collaterals and campaign assets using tools like Adobe Experience Manager (AEM), Canva and Workfront.
• Manage revisions and approvals with stakeholders using the content marketing platform, Workfront.
• Product coordination to ensure accuracy and quality of creative briefs and on-time delivery to project timelines.
• Optimize Eaton.com pages with SEO-friendly content, resized imagery, and performance tracking via PowerBI and Looker Studio dashboards.
• Support integrated marketing campaigns through content creation and coordination of asset development for lead generation, nurturing, social media, advertising, and events.
• Ensure brand consistency by applying Eaton's brand standards and voice across all communications.
• Contribute to sprint goals by actioning prioritized tasks within the backlog, tracking progress, and ensuring timely delivery.
• Participate in backlog refinement and help detail specific deliverable requirements with product owners and stakeholders.
• Monitor and report on campaign performance, using analytics dashboards to inform future iterations and improvements.
• Support team operations including continuous improvement efforts, process advocacy and asset archiving.
Qualifications:
Education level required
• Bacherlor's degree. Preferable in marketing or related
Years and area of experience required
• Minimum 3 years' experience in B-to-B marketing, digital marketing or communications. Experience working in Agile or Scrum environments preferred.
Technical required knowledge
• Advanced English communication skills, both written and verbal.
• Foundational knowledge of Adobe Creative suite (Illustrator, InDesign, Photoshop, etc.) or similar
• Experience with marketing technology platforms such as Adobe Workfront, Adobe Experience Manager (AEM), Eloqua and Seismic.
• Strong understanding of digital marketing, SEO, analytics, and integrated campaigns.
• Ability to interpret and communicate technical information effectively.
• Familiarity with electrical products, markets, and channels.
Skills:
Soft skills
• Demonstration of excellent communication and collaboration skills.
• Organizational skills and attention to detail
• Demonstrated strength in project management and multitasking
• Creative problem-solving mindset.
• Comfortable working in a matrixed, Agile team environment.
• Demonstrated ability to quickly grasp technical information
Perks and Benefits
Health and Wellness
- Health Insurance
- Health Reimbursement Account
- Dental Insurance
- Vision Insurance
- Life Insurance
- Short-Term Disability
- Long-Term Disability
- FSA
- HSA With Employer Contribution
- Fitness Subsidies
- On-Site Gym
- Pet Insurance
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Birth Parent or Maternity Leave
- Adoption Assistance Program
Work Flexibility
- Flexible Work Hours
- Remote Work Opportunities
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- On-Site Cafeteria
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
- Summer Fridays
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Relocation Assistance
- Financial Counseling
Professional Development
- Tuition Reimbursement
- Promote From Within
- Mentor Program
- Shadowing Opportunities
- Access to Online Courses
- Internship Program
- Work Visa Sponsorship
- Leadership Training Program
- Associate or Rotational Training Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)