Marketing Communications Specialist

Eaton's GEIS division is currently seeking a Marketing Communications Specialist. This is a hybrid position for candidates currently in Syracuse, NY, Moon Township, PA, Highland, IL, or Houston, TX. Relocation is not provided for this role.

The expected annual salary range for this role is $59000 - $86000 a year. Please note the salary information shown is a general guideline only. Salaries are based upon candidate skills, experience, and qualifications, as well as market and business considerations.

What you'll do:

The Marketing Communication Specialist is responsible for developing clear marketing content and visual assets to support product launches, campaigns, and sales initiatives, while ensuring alignment with brand guidelines and technical accuracy for Eaton's Crouse-Hinds & B-Line series electrical distribution portfolio in North America. The role includes managing marketing literature, supporting digital marketing efforts, collaborating cross-functionally with product and commercial teams, drafting technical documentation, and maintaining brand and compliance standards. Additional duties involve supporting video production, internal communications, and continuous improvement of marketing processes.

• Develop clear, compelling marketing content to support product launches, campaigns, and sales initiatives across the GEIS portfolio.
• Produce a variety of written materials, including brochures, data sheets, technical articles, case studies, and web content.
• Translate complex technical information into accessible, audience appropriate messaging for industrial and commercial customers.
• Create internal and external communication assets aligned with brand guidelines and messaging strategy.

• Design marketing collateral such as infographics, product literature, presentations, display graphics, and sales tools.
• Develop visual assets for digital platforms, including social media graphics, email banners, and website imagery.
• Support tradeshow and event materials through layout design, signage, and booth collateral.

• Maintain and update marketing literature to ensure accuracy, consistency, and compliance with Eaton branding and GEIS product standards.
• Develop and manage content libraries, including images, videos, datasheets, and product documentation.
• Collaborate with product managers, engineering, and sales teams to keep all marketing assets current and technically correct.

• Assist with digital campaigns by creating content for email marketing, website pages, and paid/organic social media.
• Optimize marketing materials for digital channels, ensuring readability, engagement, and SEO alignment.
• Support analytics tracking to evaluate content engagement and campaign performance.

• Work closely with product line leaders, commercial teams, and engineering groups to gather product information and ensure marketing alignment.
• Coordinate with the central communications team to maintain consistency in tone, message, and brand presence.
• Support project planning, timelines, and delivery of integrated marketing initiatives.

• Bachelor's degree from an accredited institution
• Minimum one (1) year experience, including internship experience, with Adobe Creative Suite - InDesign, Photoshop, Video Editing, Adobe Acrobat Pro, etc.
• Minimum one (1) year experience, including internship experience, with Microsoft 365 Suite - Outlook, SharePoint, Teams, Word, PowerPoint, with basic excel and copilot knowledge/use.
• Eaton will not consider applicants for employment immigration sponsorship or support for this position. This means that Eaton will not support any CPT, OPT, or STEM OPT plans, F-1, H-1B, H-1B cap registration, O-1, E-3, TN status, 1-485 job profitability, etc.
• No relocation is offered for this position. All candidates must currently reside within 50 miles of Syracuse, NY, Moon Township, PA, Houston, TX, or Highland, IL to be considered. Active-Duty Military Service member candidates are exempt from the geographical area limitation.

• Social media, Adobe Experience Manager, Adobe Workfront, Canva.com, etc.
• Photography and videography skills (script writing, videotaping, editing, etc.)
• Experience working in a large global manufacturing environment
• Thorough knowledge of our various channels to B2B market and familiarity with selling through manufacturer's representative, distribution, and factory direct sales forces.