External Communications lead
What you'll do:
Lead Eaton's external communications efforts in India by driving strategic media engagement, thought leadership, and storytelling that strengthen the company's brand and reputation. The role is responsible for managing media relations, leadership visibility, industry engagement, and digital amplification, while supporting major announcements, business events, and trade shows. Working closely with business leaders, the role helps position Eaton as a leader in innovation, manufacturing excellence, and sustainable growth in India.
• Lead day-to-day media relations and engagement across national, business, and trade media in India.
• Build and maintain strong relationships with journalists, editors, influencers, and key external stakeholders.
• Develop and execute external storytelling and thought leadership initiatives that highlight Eaton's innovation, manufacturing footprint, engineering capabilities, and growth in India.
• Drive leadership positioning and visibility through speaking opportunities, industry forums, and digital channels such as LinkedIn.
• Manage and support Eaton India's external social media presence, ensuring alignment with brand guidelines and communications priorities.
• Manage Eaton's participation and engagement with industry bodies, associations, and councils.
• Support communications for business events, industry forums, and trade shows, including media engagement and leadership visibility to maximize external promotion.
• Drive Eaton's awards and recognitions strategy, including identifying relevant awards and preparing submissions.
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• Support communications related to community initiatives and corporate social responsibility programs.
• Develop high-quality external content including press releases, media pitches, leadership talking points, blogs, and website content.
• Identify and surface impactful stories across Eaton's businesses, innovation centers, and manufacturing locations in India.
• Monitor media coverage and emerging issues, providing timely insights and recommendations.
• Support issues and crisis communications, including media monitoring and response coordination as required.
• Manage PR agencies and external vendors, ensuring strong execution and alignment with communications priorities.
• Support external communications for product launches, major announcements, and key business milestones, in collaboration with business and marketing teams.
• Track and analyze media coverage, share of voice, and campaign performance, providing regular reporting and insights.
• Ensure adherence to Eaton's global brand standards, communications governance, and approval processes.
Qualifications:
- Bachelor's or Master's degree in Communications, Journalism, Public Relations, Marketing, or a related field.
- 7-12 years of experience in corporate communications, external communications, or public relations roles.
Skills:
- Media relations, thought leadership development, industry engagement, digital storytelling, website content management, social media, SEO fundamentals.
- Strong writing and storytelling ability, relationship building, stakeholder management, project coordination, ability to work in a matrixed environment.
- Experience in B2B, industrial, manufacturing, infrastructure, or technology sectors preferred.
Perks and Benefits
Health and Wellness
- Health Insurance
- Health Reimbursement Account
- Dental Insurance
- Vision Insurance
- Life Insurance
- Short-Term Disability
- Long-Term Disability
- FSA
- HSA With Employer Contribution
- Fitness Subsidies
- On-Site Gym
- Pet Insurance
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Birth Parent or Maternity Leave
- Adoption Assistance Program
Work Flexibility
- Flexible Work Hours
- Remote Work Opportunities
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- On-Site Cafeteria
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
- Summer Fridays
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Relocation Assistance
- Financial Counseling
Professional Development
- Tuition Reimbursement
- Promote From Within
- Mentor Program
- Shadowing Opportunities
- Access to Online Courses
- Internship Program
- Work Visa Sponsorship
- Leadership Training Program
- Associate or Rotational Training Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)