Demand Generation Strategist - Data Center

Eaton's ES AMER MCO division is currently seeking a Demand Generation Strategist - Data Center. This is a hybrid role that will be located in our Moon Township, PA, Raleigh, NC, or Beachwood, OH facility.

What you'll do:

The role of Demand Generation Marketing Communications Strategist is a new and exciting opportunity within the Marketing Communications team in Eaton's Electrical Sector-Americas (ES-A). This position is responsible segment and customer-focused marketing communications strategy and corresponding results in ES-A. The Demand Generation Marketing Communications Strategist will collaborate with global and regional teams to develop, localize, execute, measure and optimize marketing campaigns to support business growth.

This role will drive customer-focused, outcomes-driven marketing initiatives and requires collaboration with sales, product marketing and other marketing communications teams to ensure cohesive and effective campaign activation.

In this function you will:

• Lead the planning, content strategy, deployment and measurement of regionally executed campaigns across various channels, including digital, social and experiential, to drive pipeline momentum.
• Provide insight into global segment campaigns and leverage campaign content created by the Segment Content Marketing and Campaigns CoE.
• Augment content to address regional-specific requirements and challenges that drive buyers to act.
• Lead the strategy and activation for marketing communications initiatives that engage the audience with targeted and compelling campaigns and experiences throughout the entire buying journey.
• Develop and drive the strategy for regional tradeshows and events, and lead planning meetings with stakeholders and execution teams.
  Work with sales leadership to align and prioritize marketing communications activities to help achieve sales targets.
• Engage with sales operations and marketing operations to leverage CRM/PRM technologies to maximize lead flow and opportunity conversion.
• Ensure that lead follow-up and outbound sales messaging align to and support campaign content.
  Analyze customer data quality, performance metrics, digital behavior and customer feedback to create a seamless experience across all channels and touchpoints, both digital and in-person.
• Monitor, analyze and continually improve campaign performance, customer engagement and the quality of leads generated to support revenue growth.
  Understand all aspects of Eaton's brand promise, attributes and standards, and accurately represent Eaton in written and verbal communications.
  Effectively manage budget allocations; provide accurate forecasts; process, track and reconcile expenses.
• Collaborate closely with the following global and regional teams to develop ES-A marketing communications strategies aligned with commercial goals and market positioning.
  • ES-A sales team: To develop a deep understanding of the target audience, including needs/challenges/jobs to be done, ideal customer profiles, personas, buyers' journey and market trends; and to support selling efforts with relevant sales enablement tools and AQLs/MQLs
  • Segment Content Marketing and Campaigns Center of Excellence (CoE): To provide input to the development of enterprise-wide campaign messaging, positioning and content
  • ES-A product line marketing and product marketing communications teams: To ensure products, services and solutions that address customer challenges are properly promoted to the target audiences, including through segment integrated campaigns
  • Marketing communications counterparts in Canada and LATAM: To share strategies and plans for country-specific campaign activation
  • Channel marketing team: To ensure campaign messaging and assets are provided to channel partners for their marketing efforts

• Bachelor's degree from an accredited institution
• Minimum 10 years' experience with digital marketing, content marketing, SEO, analytics, integrated campaigns, lead generation, demand generation, account-based marketing, tradeshow and sales enablement strategy
• Relocation is not available. Candidates must currently reside within a 50 mile radius of Moon Township, PA, Raleigh, NC or Beachwood, OH.
• Eaton will not consider applicants for employment immigration sponsorship or support for this position. This means that Eaton will not support any CPT, OPT, or STEM OPT plans, F-1 to H-1B, H-1B cap registration, O-1, E-3, TN status, I-485 job portability, etc.

• • Experience working/partnering with sales or customer-facing organizations
  
  • Adept at analyzing digital marketing data for campaign optimization
  
  • Experience with marketing communications strategy development
  
  • Electrical product, market and channel knowledge
  
  • Data center experience
  
  • Aptitude for understanding and explaining highly technical information
  
  • Experience with and/or aptitude for learning and adopting tools in the marketing technology stack
  
  • Experience with a web development platform (AEM preferred) and a marketing automation platform (Eloqua preferred)

• Innovative, self-starter with energetic enthusiasm for a matrix team environment
• Ability to build rapport across the business and cross-functional teams
• Digital mindset
• Ability to analyze data and derive actionable insights from campaign data
• Strategic agility and the ability to navigate between strategic and tactical
• Superior verbal and written communication skills