Channel Marketing Senior Specialist, Electrical Wholesaler & IT Channel

Join Eaton and be a part of our commitment to providing impactful, energy-efficient solutions that shape a sustainable future. At Eaton, we make what matters work, and we're dedicated to fostering a workplace where ethics, inclusion, diversity, and our people are at the forefront.

We are more than just a power management company, we are committed to inclusion, diversity, and sustainability. You will be part of a global team committed to delivering on our brand promise: "Make what matters work" We pride ourselves on building a culture that reflects our shared goals, beliefs, and attitudes.

What you'll do:

• With the support of the direct manager, cooperate closely with the local EWS & IT sales team and targeted xxx partners to develop and execute annual channel marketing plans (MDF) that support sales objectives and drive EWS and IT partner engagement.
• With the support of the direct manager, develop a cohesive contact data strategy to enable segmentation and targeting of contacts, and work with Sales to ensure their use of Salesforce for contacts and accounts facilitates richer customer engagement.
• Localise and manage marketing enablement and promotional materials, including digital content.
• With the support of the direct manager, plan and execute EWS and IT partner events, webinars, and other activities to drive partner engagement and lead generation.
• Contribute to push/pull campaigns and align Tier 1 activities with Tier 2 campaigns to help generate adequate demand for Eaton offers and maximise sellout of partner inventories (including promotions, incentives, etc.).
• Monitor and report on the effectiveness of To- and Through-Channel marketing activities, making data-driven recommendations for improvement.
• Manage and oversee marketing development found (MDF) for autorised and premium partners
• With the support of the direct manager, manage the EWS and IT channel marketing budgets, ensuring efficient allocation of resources.
• Consolidate relationships with key local EWS and IT partners, ensuring marketing alignment on goals and strategies.
• Support the digital transformation of the EWS and IT partners by promoting the adoption of new collaborative tools (MyEaton, PRM, e-commerce, APIs, etc.).
• Monitor xxx Partner satisfaction regularly and help make Eaton their partner of choice.

• Bachelor Degree in Marketing/Communication/Business School
• Min 3 years experience in marketing communcation, preferably in B2B and channel marketing

• Solid understanding of core marketing disciplines
• Knowledge of through-channel business processes is beneficial (including channel business strategy, commercial approaches, and distribution models)
• Experience in planning and deploying partner programmes (acquisition, retention, development, and enablement) is advantageous
• Proven ability to execute joint marketing activities with partners, including campaign planning, KPI setting, programme execution, budget management, and reporting/analysis
• Experience in B2B environments is a plus
• Background in channel partner programmes and collaboration with EWS companies is considered an advantage
• Experience working with international, cross-functional teams in dynamic, matrixed settings is preferred
• Demonstrates initiative
• Strong written communication skills and messaging abilities
• Customer-focused approach
• Quick to learn and highly curious
• Strong presentation skills
• Excellent interpersonal skills
• Attentive and effective listening abilities
• Digital and data-driven mindset
• Practical, hands-on execution of marketing plans

• Competitive compensation and benefits package
• Challenging projects in dynamic collaborative team
• Great company benefits
• We make your aspirations matter - Eaton encourages internal promotion, whenever possible
• We make your growth matter - We invest in our employees for the long term - not just with salary and benefits, but with ongoing learning and development opportunities made available through Eaton University
• We make your contributions matter - reliability, safety, efficiency, and sustainability are at the core of our dedication to improving people's lives and the environment through power management technologies
• We make your wellbeing matter - We put your health and safety first. Wellness at Eaton is more than a program, it's about changing the environment by offering the right tools to help empower employees to make that happen