Senior Manager, Integrated Marketing - Canada Consumer Growth

About the Role

We're looking for a strategic, data-driven, and growth-obsessed marketer to lead New Consumer Growth for DoorDash Canada.

This role will be the Integrated Marketing lead for new customer acquisition, responsible for defining the growth strategy, setting the goals, and orchestrating how marketing, product, and channel investments come together to bring new consumers into the DoorDash ecosystem.

In parallel, this role will drive the strategic audience roadmap - identifying where DoorDash is underpenetrated, sizing opportunities, and defining how we win across priority audience segments.

You'll connect the dots between performance marketing, audience strategy, and cross-functional execution, ensuring that Canada's new consumer growth engine is efficient, scalable, and insight-led.

You're excited about this opportunity because you will...

• Own the new consumer growth strategy for DoorDash Canada - setting the vision, goals, and roadmap to accelerate customer acquisition.
• Define and manage goaling and investment strategy for new customer acquisition, ensuring budgets and tactics ladder up to growth targets.
• Partner with Performance Marketing channel leads (Paid Search, Paid Social, Display, App, Affiliates) to optimize efficiency and scale high-performing programs.
• Lead the integrated marketing plan for new consumers - connecting media, creative, and product experiences across the full funnel.
• Translate business and audience insights into clear, actionable marketing briefs that guide creative storytelling and channel strategy.
• Collaborate with Product, Strategy & Ops, Analytics, and Finance to align goaling, measurement, and experimentation across the new consumer funnel.
• Drive audience discovery and prioritization, identifying underpenetrated segments and defining where DoorDash has the right to win.
• Evaluate performance and synthesize insights to inform future growth bets and continuous optimization.
• Build alignment across Canada and US teams, sharing learnings and best practices on new consumer growth and audience strategy.

We're excited about you because you have...

• 10+ years of experience in performance or growth marketing, with deep expertise in digital media strategy and buying-either in-house or at an agency.
• 2+ years of management experience
• Bachelor's degree or higher; MBA a plus
• Demonstrated success leading cross-functional, full-funnel marketing strategies that unite media, creative, and product experiences to drive new customer growth.
• A strategic and analytical mindset, able to translate audience insights and market data into clear goaling frameworks, investment strategies, and marketing plans.
• Deep understanding of performance channels and acquisition levers (e.g., Paid Search, Paid Social, App, Display), and how they integrate into broader marketing and audience strategies.
• Proven ability to partner with Product, Analytics, and Finance to align business forecasting, funnel metrics, and experimentation with marketing strategy.
• Exceptional collaboration and communication skills, with a track record of influencing cross-functional teams and senior stakeholders.
• A builder's mindset - energized by defining new operating models, improving processes, and shaping how integrated marketing comes to life.
• A customer-obsessed approach, grounded in curiosity, insight, and a desire to grow DoorDash's relationship with new and emerging audiences.

Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC Only

We use Covey as part of our hiring and/or promotional process for jobs in NYC and certain features may qualify it as an AEDT in NYC. As part of the hiring and/or promotion process, we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound from August 21, 2023, through December 21, 2023, and resumed using Covey Scout for Inbound again on June 29, 2024.

The Covey tool has been reviewed by an independent auditor. Results of the audit may be viewed here: Covey

Compensation

Actual compensation within the pay range listed below will be decided based on factors including, but not limited to, skills, prior relevant experience, and specific work location. Base salary is localized according to employee work location.

In addition to base salary, the compensation for this role includes opportunities for equity grants. Talk to your recruiter for more information.

DoorDash cares about you and your overall well-being. That's why we offer a comprehensive benefits package for all regular employees, that includes paid time off, paid parental leave, wellness benefit and several paid holidays.

Additionally, for full-time employees, DoorDash offers medical, dental, and vision benefits, disability and basic life insurance, an RRSP including an employer match, and a mental health program, among others.

To learn more about our benefits, visit our careers page here.

The base pay for this position ranges from our lowest geographical market up to our highest geographical market within British Columbia.

$166,500-$208,000 CAD

About DoorDash

At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users-from Dashers to merchant partners to consumers. We are a technology and logistics company that started with door-to-door delivery, and we are looking for team members who can help us go from a company that is known for delivering food to a company that people turn to for any and all goods.

DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees' happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.

Our Commitment to Diversity and Inclusion

We're committed to growing and empowering a more inclusive community within our company, industry, and cities. That's why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.

If you need any accommodations, please inform your recruiting contact upon initial connection.

Client-provided location(s): Toronto, Canada

Job ID: DoorDash-7061666

Employment Type: OTHER

Posted: 2025-11-14T19:17:45