Senior Associate, Merchant Performance Marketing

About the Team

The B2B Marketing team is a small and performance-focused team that is focused on supporting lead generation across a wide variety of business lines: Restaurants (Rx in the US and Canada) and New Verticals ("NV" such as Alcohol, Flowers) and more. The B2B team at DoorDash is rapidly growing and it is expected this person will be a leader on the team, help develop our marketing approach, and grow their career as the team expands.

About the Role

We're looking for a talented and driven Senior Paid Search Specialist with strong operational experience across Search channels to run a world-class acquisition program within our B2B Growth team. This role offers the opportunity to make an immediate impact by managing the performance of our core Search programs across the U.S. and Canada.

You will manage a multi-million dollar annual digital budget with support from our U.S.-based team, solve complex performance challenges, and make strategic recommendations to drive SMB Merchant growth. You will be among the first marketing hires in our Mexico City office and will work closely with platform partners such as Google and Microsoft to test and implement new marketing technologies.

You will report directly to our local Manager, B2B Performance Marketing.

You're excited about this opportunity because you will...

• Be a part of our first DoorDash team in our Mexico City office.
• Manage multi-million dollar annual budgets across Paid Search channels, partnering with Google and Microsoft to optimize performance and test new products.
• Build, launch, and scale Paid Search and Performance Max campaigns aligned to broader B2B marketing objectives across the U.S. and Canada.
• Own end-to-end campaign execution including keyword strategy, query mining, ad copy development, bid optimization, budget pacing, and UTM governance to ensure clean attribution.
• Continuously improve performance by leveraging data, structured experimentation, and automation to drive efficient growth and lower cost per acquisition.
• Monitor performance daily and weekly, proactively reducing wasted spend while maintaining key metrics including MQL, CW, CPL, CPA, CPC, LTV, and ROAS.
• Lead a clear experimentation roadmap including bidding, creative, and automation tests with defined success criteria and documented learnings.
• Present performance results, insights, and growth opportunities to cross-functional partners, proactively surfacing risks and trade-offs.
• Operate core platform and analytics tools including Google Ads, Microsoft Ads, SA360/Skai, GA4, Sigma and SQL to drive measurable impact.

• You are proficient in the English language and able to communicate clearly and concisely
• You have 4+ years of experience in performance marketing with a proven track record of driving measurable growth.
• You have direct, hands-on experience managing and optimizing Google Ads and Microsoft Ads accounts, either in-house or at an agency.
• You are highly proficient in Excel/Google Sheets, including advanced functions such as pivots and lookups, and have deep familiarity with digital marketing metrics including MQL, CW, CPL, CPA, CPC, LTV, and ROAS.
• Comfortable translating complex performance data into clear business insights and actionable recommendations for stakeholders.
• Strong quantitative, analytical, and problem-solving skills and are confident conducting experiments and making data-driven decisions.
• Experience with web tracking and attribution (preferred)
• Experience working in B2B growth organizations (preferred)
• Experience working in multi-sided marketplace businesses (preferred)