Director, Consumer Performance Marketing

About the Team

DoorDash's Growth Marketing organization drives acquisition, activation, and retention across consumers, dashers, and merchants. As customer expectations evolve and our channels scale, we are building a world-class performance marketing engine that blends advanced media buying, experimentation, data-driven segmentation, and personalized communication.

The Consumer Performance Marketing team owns one of the largest and most sophisticated growth portfolios in the company, deploying a nine-figure annual marketing budget across search, social, affiliate, app, direct mail, programmatic, retail media, and emerging channels to drive efficient growth at scale.

About the Role

As the Director of Consumer Performance Marketing, you will lead DoorDash's largest performance portfolio, overseeing strategy, execution, optimization, investment allocation, and innovation across all consumer performance marketing channels. You will be responsible for delivering predictable, profitable, and sustainable growth while elevating DoorDash's in-house marketing capabilities.

You will manage a high-performing team spanning channel experts, planners, operators, and analysts, and you will partner deeply with Product, Data Science, Analytics, Finance, MarTech, and Brand to advance our measurement systems, accelerate automation, and drive full-funnel impact.

You're Excited About This Opportunity Because You Will:

• Own the consumer performance marketing strategy end-to-end

• Develop and drive the multi-channel strategy to acquire, activate, and retain consumers efficiently across search, social, affiliate, app, direct mail, and emerging channels.
• Lead annual planning, quarterly re-forecasting, investment strategy, and scenario modeling for a nine-figure budget.

• Manage and mentor senior managers and channel leaders, overseeing a team responsible for execution, optimization, and innovation across global consumer channels.
• Build a culture of testing, operational rigor, and continuous improvement.
• Indirectly manage & scale our remote media operations function and drive improvements to process, performance and automation.

• Own core growth KPIs including CAC efficiency, ROAS, LTV/CAC, incrementality, and retention contribution.
• Partner with Analytics, Finance, and Data Science to improve forecasting accuracy, measurement frameworks, and attribution models.

• Partner with MarTech, Data Science, Product, and Engineering to define & execute AI and automation strategy, including automation, bidding tools, creative personalization, budget allocation systems, QA workflows, and performance dashboards.
• Accelerate adoption of experimentation, ML-driven optimizations, and dynamic creative capabilities.
• Deploy automation tools that raise operational efficiency, reduce manual workflows, and speed up experimentation cycles.

• Identify and invest in new platforms, channels, bidding strategies, and audience tactics that unlock incremental growth.
• Evaluate emerging ad tech and partner opportunities to future-proof DoorDash's media mix.

• Partner closely with Product and Data Science on personalization, audience modeling, experimentation, and landing page performance.
• Collaborate with the senior leadership across marketing & the business to align media investments with company priorities.

• 10+ years of experience in performance marketing, with deep expertise managing large-scale budgets and driving measurable growth across major digital channels.
• 5+ years of leadership experience, including managing managers and scaling multi-disciplinary performance teams of 15+.
• Demonstrated success overseeing large-scale budgets and optimizing for efficiency, incrementality, and long-term value.
• Proven ability to shape strategy, influence executives, and drive transformation in high-growth environments.
• Strong analytical and financial acumen with the ability to partner deeply with data and finance functions.
• Experience building or scaling in-house media and operations capabilities, leveraging technology, automation, and measurement innovation.
• Ability to balance big-picture strategy with operational depth-comfortable diving into channel performance, testing frameworks, and systems architecture.
• Exceptional communication skills and cross-functional partnership capabilities.

• For salaried roles: flexible paid time off/vacation, plus 80 hours of paid sick time per year.
• For hourly roles: vacation accrued at about 1 hour for every 25.97 hours worked (e.g. about 6.7 hours/month if working 40 hours/week; about 3.4 hours/month if working 20 hours/week), and paid sick time accrued at 1 hour for every 30 hours worked (e.g. about 5.8 hours/month if working 40 hours/week; about 2.9 hours/month if working 20 hours/week).